Letv, the Chinese Internet and technology giant, launched its Kids Education Solutions on 24 November 2015. Letv Kids, is the first smart parenting content and services provider, specially designed for family users in China was announced in light of the scarcity of quality children education content in the country. For online product, Letv launched its integrated Children Apps Interface into its TV system, allowing parents to interact more actively and easily in children’s family education. At the meantime, Letv introduced a series of internet-based children education hardware.
Letv Kids solution is an all-inclusive ecosystem integrated by platform, content, device and application. It thereafter ushers family education in China into a new era through offering a systematic, bilingual, participatory, healthy, safe and simple-to-use ecosystem.
Concerning systematical solution, Letv Kids created a Children Cultivation Compass, which composes 7 areas including language development, recognition and logic cultivation, physical development, behavior training, emotion and social development, personality shaping and hobby cultivation. This comprehensive compass system was created under extensive survey and research with families and children education experts.
For bilingual education, Letv Kids provides more than 4,000 episodes of children English training courses, which supports the switch of Chinese or English subtitles, live chat with native English language instructors and so on.
Letv Kids solution also emphasizes on the parents participation. It created the idea of Home Kindergarten, providing an individual home-tailored teaching program, which includes kindergarten courses, body sensing sports, class-break physical exercises, safety instruction courses, zoo tours, and so on. All the programs need parent’s involvement. For example, through the image catching function of Le SUPERTV, parents can instruct kids how to properly brush the teeth, following the demos in the courses. Parents can also tailor the home education curriculum schedule, based on the kid’s age, gender, nationality, hobbies, and so on. And the schedule can change in real time with Le Superphones, which is inter-linked with the Le Supertvs.