On occasion of LG Electronic India’s 22nd anniversary, the company is extending its commitment towards the nation by organizing a mega blood donation drive across 47 cities, on Saturday, May 11, 2019. The CSR initiative to be led in association with National Blood Transfusion Council (NBTC), Ministry of Health & Family Welfare (Govt. of India). With an aim to generate awareness of the need for regular blood donation, organizations like Army Command hospitals, Red Cross Society of India, Rotary Club and Government hospitals are blood bank partners for this initiative.
In addition to setting blood donation camps across country, this initiative also aims in spreading the awareness about donating blood. LG rolls out this initiative through radio and digital media and have on-ground activations at LG stores inviting Indian citizens to donate blood and become a proud life savior.
Commenting on this initiative, Mr. Umesh Dhal, Director & Chief Relationship Officer-LG Electronics India said, “The most valuable gift a human can give to another is Blood. We can create blood relation with other fellow citizens and build strong bond with nation, this gesture will make us proud life saviors. This can bring real strength to our nation”
This initiative further strengthens LG’s core essence of ‘Life’s Good’ and showcases brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is a proud leader in such gestures of care.
Let’s come together for this cause #bondwithnation.
