This Diwali, LG Electronics India in association with Pan India chain of Sankara Eye Hospitals, India’s leading not-for-profit charitable eye hospital having its headquarters at Coimbatore, will sponsorThousands of Eye Operations across Indiato light up the lives of people. The unique initiative is called “KareinRoshni”. LG has previously launched the “KarSalaam” Campaign dedicated for the welfare of Indian Armed Forces and to keep the momentum towards such initiatives going, the brand now brings forth the KareinRoshniInitiative. This initiative aims to ‘Gift a Vision’ to the visually-impaired people on the eve of festival of lights– Diwali, this year. Under the aegis of this initiative LG will also invite the whole nation to come forward and pledge to donate their eyes for this noble cause at the LG shoppees.
The initiative also offers the consumers participating,a chance to play Live Games with the Blind Cricket World Cup Winning Team, managed and supported by “Samarthanam Trust for the Disabled”.This year is a milestone for LG Electronics India as the company celebrates its 20th anniversary in India. LG has always believed in enriching the lives of consumers and through this initiative, the brand will lend its support to the cause of helping visually-impaired people. LG is proud in partnering with Sankara Eye Hospitals across the Country and Samarthanam Trust for the Disabled, for this initiative, as Sankara is a dedicated hospital with leading experts in the field of ophthalmology and treats patients coming from different parts of India and Samarthanam is serving the cause of improvement and empowerment of disabled. LG will roll out this initiative through radio and digital media and have on-ground activations at LG stores inviting Indian citizens to pledge donating their eyes for this cause.