At CES 2018, LG Electronics (LG) will raise the home entertainment experience to another level with the introduction of ThinQ® artificial intelligence (AI) and an advanced image processor in its newest OLED and SUPER UHD TVs. ThinQ allows the implementation of hundreds of voice requests utilizing the company’s own open smart platform as well as third-party AI services.
WithAI functionality embeddedin their TVs, LG customerscanspeakdirectly into the remotecontrol to enjoy all the convenient features of today’s advancedvoice assistant technology. LG’s ThinQ TVs also function as smart home hubs, offeringaccess toother smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.
And with LG’s newest α (Alpha) 9 processor powering the company’s market-leading OLED TVs, viewers will experience furtherimprovements in what many already consider to be the best TVpicture quality. LGNano CellTM SUPER UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacksand enhanced colors, as well as nuanced shadow details for life-like images.
Transforming Modern Lifestyle Through Intelligence
LG’s ThinQoffersan enhanced interactiveexperiencein the company’snewestsmart TV lineup, includingOLED and SUPER UHD TV models by employingNatural Language Processing (NLP) todeliverintelligentvoice-activated control and connectivitybased on LG’s own deep learning technology, DeepThinQ. With a dramaticallystreamlinedsetup process, viewers can easilyand quickly connect togaming consoles andexternal soundbars.Users can search forinformation, images or videos featuring specific contentby making a verbal request through the TV’s remote controlsuch as“show me all the movies this actor has starred in”or “show me yoga videos”.
LG TVs with ThinQAI supports services based onElectronic Program Guide (EPG) todeliver information in real time or change to achannelthat offers the content requested.Instruct the TV to “search for the soundtrack ofthis movie” or “turn off the TV when this programis over” without repeating the name of the program or entering a specific time.
Picture Quality Close to Perfection
LG’snewest α(Alpha)9 intelligent processorprovidestrue-to-life images with incredibly rich colors, sharpness and depth for more realism. A core innovative element of the α (Alpha) 9 is thefour-step process of noise reduction, which boasts twice as many steps compared to conventional techniques. This algorithm allows for greater finesse in noise reduction, improving the clarity of images affected by distracting artifacts and enabling more effective rendering of smooth gradations.
The processor also improves colorperformance, thanks to the advanced mapping capabilities makecolors look closer than ever to theoriginal content.The improved color correction algorithm allows for more natural colors by expanding the referencecolor coordinates seven-fold compared to before.α (Alpha) 9is designed to support high frame rate (HFR) forproducing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies.As a result ofthe new image processor, 2018 LG OLED TVs can display any content at maximum quality for a truly spectacularviewing experience.
Maximizing Nano Cell with FALD Backlight and α (Alpha) 7
In 2017, LG made a significant achievement toward its highly ambitious vision for producing theultimate LCD TV picture through its Nano Cell SUPER UHD TVs.By combining Nano Cell, FALD backlighting and the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TVoffersahost of technological advantages including deeper blacks, enhanced image rendering, improved shadow details and accurate color fromwide viewing angles.
This year’s SUPER UHD TV with FALDallows for denserbacklighting zonesthroughoutthe display,contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology improves black levels and picture dimensions by independent control of LED light zones,improvingshadow details and reducinglight bleeding resulting in enhanced contrast and superb picture quality.
Best Possible 4K Cinema HDR Experience
2018 OLED and SUPER UHD TVs from LGfeature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format.LG’s 2018 OLED and SUPER UHD TVs add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby VisionTM to HDR10 and HLG (Hybrid Log-Gamma).LG’s 2018 OLED and SUPER UHD TVs process HDR images dynamically frame by frameusing LG’s proprietary algorithm, Enhanced Dynamic Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.
“LG iscontinually seekingto innovate in home entertainment and LG ThinQ along with the α (Alpha) 9 processor will deliver a TV viewing experience that is unrivaled in the industry,”said Brian Kwon, president of LG’s Home Entertainment Company.“At LG, our interest is in improving userlifestyles and convenience, which our 2018 TVs amply deliver.”
Visitors to CES can experienceLG’s TVs of the futurefor themselves at booth #11100 in Central Hall of the Las Vegas Convention Center.
