I-Life launches Back to College campaign


With the aim of capturing 30% market share in affordable segment in India with its budget-smart notebooks, US-based electronics maker I-Life has launched ‘Back to college’ campaign to target college students, freshers and first-time buyers. The company, which sold out all its units at its launch in May, has stocked up for the new academic year.

I-Life’s flagship ZED range of notebooks and tablets pack genuine parts and premium features at an affordable price-range. Its three models come with genuine Windows 10 Operating System with 2GB of DDR3L system memory, 32 GB storage, an Intel HD graphic display and up to 10-hour battery life in the price range of Rs.8,999/- to Rs.12,999/-. I-Life’s notebooks and tablets are powered by the latest Intel® Atom Quad Core Processor and are designed to give the Genuine Windows 10 experience to the first-time buyers in the affordable segment with the trust of 1-year warranty.

I-Life has tied-up with Flipkart, India’s number 1 e-commerce portal, with attractive offers along and easy EMI options. I-Life aims to provide the easy payment facility to parents who want to get a laptop for their children studying in schools and colleges.

Mr. Deepak Bhatia,Global Director for Sales and Marketing, I-Life, said, “I-Life vision is aligned with Prime Minister Narendra Modi’s Digital India campaign. We are committed to empower every Indian with an affordable budget-smart computing solution that will enable every individual play a contributory role in nation development.”

I-Life won the best ‘Compete Partner for the Year 2017’ award by Microsoft for Innovation & Excellence. With this launch, the company is targeting India’s vast consumer base in tier-1&2 cities. i-Life Digital Technology is one of the fastest growing PC company in the Middle East, Turkey, Africa and CIS region with a presence in 43 countries. The company started its operations in 2012 and within six years it captured the top-spot in affordable notebook and tablet categories in the MEA region, according to IDC, in 2017.