Lyne offers premium mobile accessories that combine functionality with style. From Bluetooth earbuds to smartwatches, each piece is crafted with elegance and durability in mind. In an exclusive interview with Mobility Magazine, Mr. Kavya Vij, CPM of U&i and Lyne shared the brand’s innovative strategies, future plans, and commitment to quality and customer satisfaction.
How has including gifts with products boosted Lyne’s sales?
Lyne’s recent strategy of including gifts with each product has been a game-changer. In the past three months, this initiative has reached every retail counter and greatly boosted our sales. Over the last six months, we’ve significantly expanded our market presence, and the positive feedback has been overwhelming.
What range of new products has Lyne launched?
Our product range includes TWS, speakers, and neckbands, with exciting new features debuting in India. Our neckbands now feature a voice changer and magnet on-off control. For TWS, we offer models with ANC and ENC capabilities. Recent innovations include the Coolpod 46 with a screen display and TWS models with code and silicon mics.
What are Lyne’s plans for the future?
For Diwali, we’ll keep offering gifts with our products, responding to customer demand for added value. This approach will continue over the next six months, enhancing our product appeal.
How is Lyne planning to expand internationally?
Currently, Lyne operates only in India, but we plan to expand to Thailand within the next six months as our first step into international markets.
What new products are Lyne planning?
We’re not introducing new categories but will concentrate on enhancing our current offerings: TWS, data cables, power banks, and karaoke speakers.
Which market does Lyne prefer more TWS or Neckband?
I’m personally excited about TWS because new technology emerges every month or two. This allows us to quickly meet customer demands by delivering the latest innovations and keeping our offerings at the forefront.
Could you give a brief on Lyne’s service policy?
Lyne offers a 1-year warranty on all products. If a product experiences any manufacturing faults or damage within this period, we provide a straightforward replacement, ensuring our customers receive reliable and hassle-free service.
How do you benefit Lyne’s channel partner?
Our partners are crucial to our company’s success. Before launching products, we share videos with them to gauge market demand. Through these collaborations, we’re not only growing but also helping our partners thrive.
What special message would you like to share with your channel partners?
I want to express my gratitude to all our partners and the mobile accessories industry for their trust and support. We will continue to lead with the latest technologies, offering the best quality and affordability through U&i and Lyne.
Covered By: Mobility India / Lyne
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
