The leading Indian cricket team player, Mahendra Singh Dhoni, unveiled Lava’s ‘Z-Series’ smartphones – Z25 and Z10 at a large scale event in Delhi. He was very impressed by the camera performance of Lava Z25 and while flaunting the devices at the launch event last evening, MS Dhoni commented, “The LAVA Z25 will amaze you with its picture quality. Experience it!”. He even shared the pictures he took from his personal Z25 with the audience.
Lava Z25 and Z10 mark the entry of Lava in the premium smartphone category and are testimony to the company’s renewed focus and investment towards in-house design, quality, manufacturing and supply chain. Both the smartphones offer best-in-class camera and finest design quality. Additionally, Lava Z25 sports a fingerprint sensor which lets users unlock the phone in just 0.16 seconds. Priced at INR 18,000/- and INR 11,500/- respectively, Lava Z25 and Lava Z10 are available in select retail stores in Delhi from March 23, 2017. The phones will be available in other cities in a few weeks’ time.
Additionally, Gaurav Nigam, Product Head, Lava International Ltd stated, “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years. Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively – the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10 are packed with premium features of Camera, Fingerprint sensor, Design and Durability that go well beyond the conventional boundaries in this price segment. Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain – from design to manufacturing”.