Matata – a premium Audio and Accessories brand launches in India

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Matata, a premium audio and accessories brand is all set to make a foray into Indian
market with a wide range of audio products & mobile accessories designed for people loving great premium looks and high quality, without making a dent in the pocket.
Committed to bringing great products to Indian consumer, the company believes in curating
specially designed products that will prelude happiness for those who own them. The
brand’s inspiration reflects in the way its products are designed, benchmarked and
positioned. The company has strategic R&D and manufacturing alliances in India and  China.
During the months to come, the company will launch as many as 30 delightful products that offer best in class features. The products will be available across India from July 2020 and will be sold through leading online ecommerce portals like Amazon, Flipkart etc.
Mr Ajay Arora, CEO – Matata said – “India is a splendid market with infinite potential. We
are very excited to bring great products to Indian consumers looking for premium and class
in the audio and accessories segment and we shall keep adding more revolutionary products to our product portfolio.”

The company believes in bringing the M+* class in everything – be it product,
communication or service. For distribution of its products in Indian market, the company
shall focus on online platforms like Amazon and Flipkart to start with. Subsequently the
company will launch its products offline and through retail chains.

The story behind brand MATATA

Think happiness, think MATATA – that’s the inspiration behind our especially curated brand
and products’ collection that we bring forth for contemporary Millennials and Generation Z.
The brand has been named after ‘MATATA’ – the chirpy bird found in the wetlands of New
Zealand, personifying the lively spirit that has the capability to enamour the world with its
ecstatic and cheerful persona. We didn’t just name our brand after this happy-go-lucky little birdie, we have, in fact, made it a way of life at MATATA and we firmly believe that our specially designed products will prelude happiness for those who own them. Our inspiration reflects in the way we design, benchmark and position our products.

The MATATA logo

*Symbolism – The MATATA logo is symbolic of cheerfulness, happiness and being a part of
the very premium club extraordinaire. The extraordinariness has been shown with the
beautifully curved letter ‘M’ in the middle of the logo unit standing for being a class apart.
The ‘+’ sign towards the right top denotes the brand always being one step ahead on
everything that it offers and going only towards the upside. Just like the ‘M’ is enclosed in
the logo, our products are meant to sheathe you in pure joy.
Color – The logo is curated in a special bright blue color which stands for depth, stability,
calm of the sea & sky, coupled with confidence and cheer. The color has closely been
related to heaven since time immemorial and that’s exactly how the products make you
feel- heavenly. The vibrant color is meant to reflect the spirit of the young audience.
The tagline – ‘The MATATA Way’ We do not tread paths already taken. Instead, we pave new ones. We are a class apart which reflects in the experience our products give our consumers. The quality that we bring you is exceptional and far from the ordinary- everything is ‘The MATATA Way’! It is meant to redefine entertainment, leisure and utility for our consumers and stand apart. Our competition is nobody but ourselves and we strive to up our game with every new product and service.

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