MATATA has over the years has evolved into premium brand in the audio and mobile accessories space. Over time, the company has into a lot of other segments like sound bars, speakers, wireless earphones and so on. The main mission of the organization was to bring innovative, futuristic and high quality products to the Indian market which is cluttered with many run-of-the-mill products. During an interaction with the Mobility Magazine, Mr. Ajay Arora, CEO, MATATA, shares their company’s product policy, market strategy and future plans.
Mr. Ajay Arora comments, “MATATA offers its channel partners a wide range of audio products catering to different customer segments, be it home entertainment or music on-the-go. Backed by excellent service support and motivating partner incentive schemes and promotions, MATATA ensures that partners also grow along with the brand. The company has come up with dedicated digital & social marketing promotion programs to attract new partners into the fold as well as build and maintain the strong relationships with the existing partners. Maintaining simple, easy-to-use partner programs and profitable incentive schemes, and adapting partner training and certification programs to reflect the new customer demands and market trends are key to the success of a brand. MATATA has many channel schemes that periodically vary from region to region so that the efforts of our partners are well paid off.”
Matata has been able to carve out a niche for itself in the premium audio segment in a very short time. The product line of MATATA includes sound bars, integrated speakers, multimedia speaker systems, portable & Bluetooth speakers, wireless earphones, TWS earbuds, etc. The company has recently introduced a range of 5.1, 4.1, 2.1 Channel Multimedia Speaker Systems. The MTM21311 – 2.1 Multimedia Speaker System, priced at Rs 2999/, comes with 12 W sound output, built-in amplifier, multiple connectivity, LED indicator and a remote control unit. The MTM41311, priced at 3799, offers 2.1 Multimedia Speaker System with 12 W sound output, built-in amplifier, multiple connectivity, LED indicator and a remote control unit. The MTM51376 – 5.1 Multimedia Speaker System with 30 W sound output, built-in amplifier, multiple connectivity, LED display and a remote control unit and it costs Rs 6499/. The MTM51392 – 5.1 Multimedia Speaker System with 30 W sound output, built-in amplifier, multiple connectivity, LED display and a remote control unit and it is is priced Rs 6799/.
Mr. Ajay Arora adds, “Today, the MATATA products are doing excellent business in the market and for us channel partners are of special importance. Apart from regular schemes for channel partners, we are also providing very prompt and effective service support to help the channel as well as end consumers. The company takes regular feedback from the channel and strives to modify the existing products, add new features to them and improve the service support where applicable.”
MATATA provides not only the products that are in line with the latest technological trends, but are also innovative and at the same time affordable. Today, people love to have entertainment at their homes and the home theatre segment is booming. To be successful in the market, besides employing the right technology, price and unique features are also necessary to promote the brand and appeal to the target customers.
“We are planning to widen our portfolio in the speaker and accessories category by developing voice- & Internet-enabled speakers. In one year down the line, Matata wants to be one of the leaders in audio product segments,” adds Mr. Ajay Arora.