Micromax consolidates its portfolio in the phablet segment; launches Canvas Mega 2


Aimed at strengthening the company’s portfolio in the phablet segment, Micromax Informatics introduced Canvas Mega 2, its new large-screen smartphone for the young, evolved, hyper-social and on the go consumers. Part of Micromax’s successful Canvas Mega range, the Mega 2 smartphone is a perfect combination of large screen with slim bezel and increased screen to body ratio, best in class imaging and display technologies and sleek design and long lasting battery life to address the needs of young consumers who are looking for large screen smartphones for work, video consumption and gaming needs.

Micromax enjoys a market share of over 15% in the phablet segment with its super successful Canvas Doodle and Canvas Mega series. The launch of Canvas Mega 2 further reinforces its commitment to grow the large screen smartphone segment and provide consumers with a device that will make video consumption and gaming on the go a sheer delight.


Multimedia Powerhouse

Targeted at consumers who use their smartphone as a multimedia consumption device, the Canvas Mega 2 sports a mammoth 6-inch qHD IPS display enabling consumers to watch cricket on the move with stunning contrast and vivid colors. Consumers can watch videos and play HD games uninterrupted with Mega 2’s long-lasting 3000mAh battery. Additionally, streaming and uploading videos on social media is a breeze as the smartphone is 4G LTE enabled. With the all new Canvas Mega 2, the cricket fanatics can indulge in perfect cricket viewing experience this IPL season.

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