Micromax extends the success of its Canvas Unite 4 series with the launch of Unite 4 Plus

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Micromax Informatics, India’s largest domestic handset manufacturer and world’s 10th largest handset maker announced a new addition in its hugely successful regional language based Canvas Unite Series- Micromax Unite 4 Plus. The newly launched smartphone will come with the upgraded Indus OS 2.0, world’s first regional OS and 2nd most popular OS in India. The Indus OS 2.0 was available for the first time on Micromax’s two recently launched smartphones- Unite 4 and Unite 4pro. With the upgraded Unite series smartphones, Micromax is aiming at targeting 300 million first time smartphone users in India who are willing to move to smartphones over the next 3 years but haven’t because they are uncomfortable using a smartphone in English.

 

Micromax has been a pioneer in addressing this language barrier by providing regional language support in the smartphone ecosystem with its Unite series. The Unite series is the most successful range grossing over 2.5 million units in sales till date. The new Canvas Unite 4 series with an upgraded Indus OS 2.0 has been a huge success with its two previous models Unite 4 and Unite 4 Pro. And with the launch of Unite 4 Plus, Micromax will make the new smartphone with upgraded OS and better specifications available to offline consumers. The upgraded Indus OS 2.0 offers a complete smartphone ecosystem in 12 regional languages and is packed with unique patented features such as Indus Swipe, hybrid keyboard, Text-to-Speech, App Bazaar- Indus’ regional language app marketplace, and more to offer a convenient and easy smartphone experience.

 

A Perfect Multi-tasking Smartphone

Priced affordably at Rs. 7999/-, the Canvas Unite 4 Plus not only offer a variety of regional language benefits powered by Indus OS 2.0, but also offers latest innovations in the smartphone category such as fingerprint sensor, all metal body, 5 inch HD IPS display, 4G connectivity amongst others.

 

Exemplifying excellent graphic quality, the device is equipped with a 5-inch, HD IPS display offering dynamic contrast and color vibrancy; making it the ultimate multimedia device.  The phone also offers an 8 MP rear camera for those who like to nurture their in-born photography skills and a 5MP front camera for all the selfie aficionados and snapchat addicts. Powered through the day with a 2500 mAh battery, the device ensures un-interrupted gaming, content consumption throughout the day.

 

To boost your device’s performance the new Unite 4 Plus smartphone, also comes with a 2GB DDR3 RAM and 16GB internal memory. The device is perfect for multitasking and efficiently running applications of any kind with 1.1GHz quad core processor.

 

Simpler, Intuitive, Native and in your preferred language

The new smartphone comes with a refreshed OS-Indus OS 2.0, a smartphone ecosystem in 12 regional languages, including the newly added Urdu and Assamese. The Indus Keyboard in the Unite 4 Plus has a hybrid keyboard feature, which allows users to type in a mix of English and regional languages using the Hybrid Keyboard. It also has patented word predictions, matra predictions and auto-correction features offering a user-friendly smartphone experience. The OS is also equipped with an inbuilt runtime transliteration feature that runs even without any internet connectivity. Indus Reader, the Text-to-Speech feature, allows users to translate English text into audio in any of the offered six Indian languages; Hindi, Tamil, Malayalam, Marathi, Bengali and Telugu. This function works on text on browser, WhatsApp and SMS, empowering people to talk, type, and text in their own native language.

 

Another translation feature offered in Unite smartphones through the Indus OS is the patented Indus Swipe feature. It allows users to swipe right to translate from English to regional languages and vice versa and also to swipe left to transliterate. The Unite 4 Plus comes with home screen design with direct access to system apps that are personalized on the basis of the consumer’s usage allowing the consumers to access 80% of the most used features and apps in the first two screens. The Voice Feedback option allows users to hear the name of the icon they are pressing on the main home screen, offering simplicity and accessibility to those with such special needs.

 

App Bazaar and Indus Messaging service!

With the specially designed Indus OS for the Indian masses, Unite 4 Plus will now allow Indus-to-Indus free messaging. Powering search and discovery of digital content and services in regional languages, Micromax now enables users to explore Indus OS’ regional app marketplace App Bazaar like never before. It offers localized store front, regional language app details and regional language search in addition to many regional language apps. Less than 10% of the Indian population has e-mail IDs and even fewer have credit cards. The App Bazaar allows users to download and pay for apps without email IDs and credit cards.

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