Micromax invests in ‘inOne’


Accelerating its journey towards creating a holistic service ecosystem, Micromax Informatics, world’s 10th largest handset maker today announced its investment in a consumer technology and AI based start-up ‘One Labs’ to bring users closer to smarter user experiences. The move further highlights Micromax’s focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users. In the past, Micromax has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com and others, to develop strategically relevant deployments of software that leverage its consumer footprint.

The flagship product of One Labs, ‘inOne’ (www.inoneapp.in) is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app. In addition, One Labs has created an AI enabled voice/chatbot solution called One Assistant which packages services provided on ‘inOne’ in a virtual assistant format. The company has released a short comparison on how the One Assistant outperforms Siri and Google Assistant in a variety of use cases.

‘inOne’ will be pre-embedded in Micromax devices and will further augment the features available to users on its Around platform.