Accelerating its journey towards bringing future disruptions to the industry, Micromax, announced its partnership with the leading State telecom operator BSNL and announced its much awaited 4G VoLTE phone- Bharat 1.
With a combined vision of accelerating the growth of data adoption and providing Internet access to the 500 million+ feature phone users in India, both Micromax and BSNL will work collaboratively to introduce the best consumer mobile experience. Leveraging technology to provide affordable and innovative products & services, Bharat-1 from Micromax is a 4G phone that helps bridge the digital divide and provide users with unlimited calling & unlimited data offer from BSNL at a very affordable cost of INR 97 every month.
With Bharat-1, Micromax and BSNL together are aiming at providing a compelling 4G phone option to India’s 500 million plus population that is still internet unconnected. Leveraging on the vast distribution network of Micromax and deep and national coverage of BSNL network, Bharat-1 promises to contribute immensely to the government’s vision of Digital India and make for a meaningful and early acquisition of a mobile data user.
Commenting on the announcement, Mr. Rahul Sharma, Co-founder Micromax, “BSNL is one of the major service providers in the country and has a vast reach and network that spreads across every nook & corner of the country. Both Micromax and BSNL have been working with an aim to bring the next wave of unconnected users on the Internet. We will now take this vision forward with Bharat-1 and create a compelling proposition for the users that is a first in the category.”
Added, Mr. Anupam Srivastava, CMD, BSNL “We are proud that we are partnering with Micromax, a home-grown player which has been a key player in India’s growth journey and has contributed more than 150 million mobile users and this number is ever increasing. Connecting the last mile– to the Internet and relevant information – is an important part of the strategy for both BSNL and Micromax. We are confident that Bharat-1 will help millions of users experience the data and calling experience like never before.”
Larry Paulson, Vice President & President Qualcomm India, “The launch of Bharat-1I, powered by Qualcomm® 205 Mobile Platform will usher a new era by providing access to 4G, VOLTE, Payments and new opportunities to millions of users in India. We congratulate Micromax and BSNL for taking India, a step closer to the realization of Digital India”
With the growth of mobile internet, people are increasingly showing more interest in video calls and content. But, there is still a huge gap when it comes to data adoption due to lack of affordable phones and low cost data. Data affordability, connectivity and ease of using technology are the three barriers for the users to get a connected experience. The partnership of Micromax and BSNL will truly help the Indian consumers be digitally connected and make their experience more affordable and accessible.
About Micromax BSNL offer
With a low penetration of mobile internet services, there is need for telecom and Mobile phone companies to play a significant role in improving customers’ mobile usage experience. The strategic collaboration of Micromax and BSNL will allow the users to experience the low -cost data that means enjoying the unlimited call and internet services at INR 97/- every month.
About Bharat 1
An all-rounder, that’s both powerful and affordable-Bharat-1 is powered by a 2000 mAh battery and Qualcomm® Snapdragon processor ensures a glitch-free performance. The phone comes with 512MB RAM and 4GB ROM, a 2.4 inch QVGA screen, 2 MP rear camera and VGA selfie camera, 4G VoLTE and Dual Sim connectivity. Bharat-1 comes with multiple content option under one roof of Micromax Entertainment that means unlimited fun ranging from Live TV to Music, Movies and Videos which are available under the suite of entertainment apps for the users to watch their favorite content on the move. Desh ka 4Gfone also comes with the support for 22 different languages.
Price- INR 2200/-
Availability- Available across India at retail outlets, starting 20th Oct onwards