International smartphone brand Mobiistar, launched its first campaign in India, offering Indians the joy of taking ‘chaudi selfies’ with their X1 Dual smartphone. Targeting India’s love for selfies and wide-angle selfies, Mobiistar has launched a 360-degree campaign planned and executed by their inhouse team and will reach out to the consumers through television, social, digital and OTT platforms. Different from other selfie campaigns, the focus of the brand is to tap on people’s love for wide-angle selfies in the tier 2-3 cities of the country. From the moment we get out of our homes we meet our friends or see something interesting while walking on the road, India is struck by the selfie fever. Each moment is captured in a selfie and the film has captured that aspect of our behaviour in a fun way.
Commenting on the launch of the first Campaign in India, Mr. Aniruddha Deb, Chief Marketing Officer, Mobiistar, said, “The brand Mobiistar entered the country a few months ago and since then has strived to carve a niche in India’s dynamic smartphone industry. The Indian consumer has always been a smart and aware one; if they do not receive value in what they invest their time and resources in, there is no coming back from it. As brands we must be cognisant of this. Today, Mobiistar is popular as an affordable selfie camera phone. India is important to us, we have invested in this market and thought it was time to take a step further and deep dive into building meaningful connections. With the launch of our new campaign that focuses on our wide-angle selfies, we really look forward to reaching out to our consumers and hope they receive value from it.”
Concept Chaud se lo Chaudi si Selfie:
Consumers today are obsessed with selfies so much so that they often forget where they are while taking selfies and will go to any extent to take the perfect looking one. Every single moment today is captured with a selfie while the use of the rear camera on phones is drastically depleting.
With this observation at the core, Mobiistar launched the X1 Dual selfie phone with dual front cameras that allow consumers to take wide angle selfies. Mobiistar aims to empower its consumers by providing them with affordable, good quality camera phones so people lose their inhibitions while in front of a camera. Chaud se lo Chaudi si Selfie emboldens consumers to go out there and do as their heart desires.
Credits:
- Client: Aniruddha Deb, Sushant Jaiswal
- Production House: Dora Digs
- Director: Bosco Bhandarkar
- Executive Producer: Prathmesh Kamble, Nilesh Dhawade
- Cinematography: Manoj Kumar Khatoi
- Music Director: Aman Pant
