Smartwatch Trend is Catching Up in India as Never Before
Dear Readers,
Hope you had jolly celebrations last month inviting 2022!
Increasing health consciousness among the population in general, further driven by the health concerns triggered by the Covid pandemic, the smartwatch segment saw a big spike in demand during the last two years. People across all the age-groups, from teenagers to the elderly people over 60, all are showing increasing interest in buying smartwatches to keep healthy and fi t. This growth trend is expected to continue. This month’s cover story covers the opinions, plans and aspirations of some of the leading players in the smartwatch segment. Competition from the grey market and continued dependency on imports from China and the related shipping delays continue to be challenges for the smart watch brands and also to the Make in India manufacturers. In spite of all the challenges, industry sees a big opportunity in the smatwatch segment.
With the 3rd Covid wave receding, markets heave a sigh of relief and everyone hopes the FY 2022-23 would see economic and business revival across all segments!
