Mobvista, a global mobile advertising platform, announced a $100 million investment for its India business within 2018. This announcement came at the back of the “Global Mobile Advertising Trend Forum” organized by Mobvista in Bangalore today. As a part of the forum Mobvista reiterated that India is evolving as a comprehensive market providing an open environment for all kinds of products and services with high net worth and will emerge as one of the top three markets of mobile internet industry along with China and US.
As one of the largest in the business in China, Mobvista started operation in the year 2013. In a short span of two years the company has grown its business by 30 times. Mobvista stated that as a part of their India business strategy, the company will establish a local India office in New Delhi by the end of 2015. The local presence will enable the company to deploy a more deep rooted business engagement with local partners and stakeholders. In addition to this, the company aims to actively focus on various other investment opportunities in the Indian market.
“Our ambition is to combine the synergies of global vision and local insight while focusing on emerging markets. The Indian market is poised to offer fertile soil to create businesses worth millions of dollars, turning it into one of the top 3 markets of mobile internet industry along with China and US. Given its unique character, India is a strategic market for Mobvista. We are witnessing a steep growth in the country and we are determined to draw more attention, resources and focus required to sustain and build upon this momentum. At this rate we are very positive we will have more and more domestic corporations in India turn to Mobvista in coming days,” said Wei Duan, CEO, Mobvista.