Mozu, a lifestyle consumer electronics brand, has an array of mobile accessories to choose from and has positioned itself as one of the fastest-growing mobile accessory brands in India.
During an exclusive interaction with Mobility Magazine, Mr. Abhishek Poddar, Founder & CEO, Mozu, provided details about how the brand’s policy has positioned it as the leader in the fast-moving consumer electronics and mobile accessories industry.
- Please brief us about Mozu’s inception, product range, and brand policy.
Mozu was founded with a vision to provide premium-quality consumer electronics products at an affordable price. Despite being a young brand, our team has extensive experience in the industry, having been involved in the distribution of various smartphone brands for the past 18 years. This experience gave us a deep understanding of the market and the needs of our customers, which we leveraged to create Mozu.
At Mozu, we believe in giving each of our product categories a unique identity. That’s why we have given each series a distinctive name that reflects its unique features and offerings. For example, our smart watch series is called “Gower,” which is a nod to the active and adventurous lifestyle of our customers. Our TWS ear buds series, on the other hand, is called “Flexi buds” to reflect the flexible and comfortable fit of these ear buds. Our neckband series is called “Flexi Band” to emphasise their versatility and ease of use, while our wired earphone series is named “Audiology” to emphasise the high-quality sound that it delivers.
Each series of products caters to specific customer needs and preferences, providing a wide range of options for our customers to choose from. Whether you’re looking for a smart watch to track your fitness goals, TWS earbuds for on-the-go listening, or a premium data cable for fast and reliable charging, Mozu has a product that is just right for you.
- What growth opportunities do you see in the mobile accessory segment?
India has enormous potential to become an export hub, as evidenced by measures such as the implementation of production-linked incentive (PLI) schemes and projections of healthy economic growth. Steps to promote ease of doing business, skilled manpower, the presence of natural resources, liberal FDI policies, a huge domestic market, and prospects for healthy GDP growth are the reasons for optimism on the foreign inflows front for India in 2023.
- What are the USPs and differentiators of Mozu over its competitors?
Mozu’s USP is its commitment to offer high-quality products at an affordable price. Our team of experts focuses on delivering products that cater to the needs of consumers and are designed to enhance their daily lifestyle. Our after-sales service is also top-notch, ensuring that our customers are satisfied with their purchases.
Another factor that sets us apart from our competitors is our focus on the “Make in India” initiative. We believe in supporting the local economy and are proud to manufacture our products in India.
- How your long experience in the mobility industry helps you in driving Mozu brand?
Mozu has been conceptualised with the needs of the customers in mind. The brand believes that it is of the utmost importance to provide its customers with a one-stop-solution, and it is able to do so with our robust network.
We have an extensive experience in mobile business and have worked with significant brands, so Mozu came in with the goal of empowering and evaluating its operations to determine how they could be re-engineered to respond to rapidly changing market conditions while remaining customer-centric.
- Explain your brand positioning and target customers and focus regions?
Mozu has, in a short span of time, been able to be the front-runner in manufacturing mobile accessories and has reinforced its position as a leader to achieve the glory of being “NOT JUST A MOBILE ACCESSORIES BRAND, BUT MUCH MORE.”
Today, consumer expectations are completely different than they were a few years ago. At Mozu, we believe that we should be a one-stop solution for the consumers, and the consumers should get the best quality products at competitive prices under one roof.
- What technological innovations are disrupting the mobile accessories market and how do you leverage these?
The mobile accessories and consumer electronics market is constantly evolving, and new technologies are being introduced every day. At Mozu, we stay on top of the latest developments and incorporate them into our products. For example, we have integrated the latest Realtek chipset in our smart watch for a seamless experience. The quality of the heart rate sensor used in our smart watch makes the data reliable and enhances the user’s lifestyle. We leverage these technological innovations to deliver products that are not only functional but also enhance the user’s lifestyle.
- Where do you see Mozu to be in the next 2 years?
In the next 2 years, we see Mozu as a leading player in the mobile accessories and consumer electronics industry. Our focus will be on expanding our product range, improving our technology and design, and providing the best after-sales service to our customers. We believe in continuous innovation and improvement, and our aim is to deliver products that exceed customer expectations. With our commitment to offering high-quality products at an affordable price and our focus on the “Make in India” initiative, we see a bright future for Mozu in the next two years and beyond.
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