New Micromax Bolt Supreme launched: Targeting the first time Smartphone user


Micromax Informatics Ltd announced the launch of its two new super-affordable performance smartphones – Bolt Supreme and Bolt Supreme 2, at a breakthrough price of Rs.2749/- and Rs. 2999/- respectively to accelerate the smartphone adoption in the country. The launch of the two smartphones will encourage the 70 million feature phone users to switch to the new smartphones. Built with a combination of style and performance, both the smartphones provide Quad core chipsets, good battery, Android L and 3G connectivity to give first time smartphone users an excellent experience and reliability.


Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “We are extremely proud to shatter another performance-price barrier by launching the Micromax Bolt Supreme range – Quad core chipset based Smartphones below Rs 3000. We believe that the first time smartphone buyers will fuel the growth of the category. It is imperative we give them a fantastic first time experience – in performance, connectivity, screen quality and battery life. The Micromax Bolt Supreme Smartphones combine all these benefits in one and at super-affordable price points.”


He further adds, “As market leaders in the mass entry level segment, Micromax needs to revolutionize the experience for the first time smartphone users and start their journey into a connected online world.  This is crucial step in achieving our joint dream of a Digital India. Our widespread distribution coverage will make Micromax Bolt Supreme phones available in the smallest towns in India. In addition, our trusted image and extensive, country-wide service network will build credibility and trustworthiness for the first time smartphone consumer”

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