Tata Passenger Electric Mobility, a subsidiary of Tata Motors and the pioneer of India’s EV revolution, today launched the all-new Nexon.ev. A trail blazer by legacy, this latest avatar of India’s bestselling EV marks a significant leap forward for the entire Indian auto industry. A bold digital design language; a futuristic, tech-inspired drive experience; and introduction of several intuitive and innovative features, easily accessible via gadgets; hallmarks the new Nexon as a real game changer. Built on the Tata brand values of Sustainability, Community and Technology, the Nexon.ev is available in three distinct personas– Empowered, Fearless and Creative, representing the personalities and lifestyles of its audience. Available from an introductory starting price of INR 14.74 Lakh, the Nexon.ev will be retailed from authorized dealerships across the country.
Launching the new Nexon.ev, Mr. Shailesh Chandra, Managing Director, Tata Passenger Electric Mobility, said, “EV customers constitute a unique community that is fast growing and distinguished by their evolved choices, hunger for next-gen technology, expectations of personalised experiences, and commitment to a greener tomorrow. The Nexon.ev aptly fulfils their evolving, astute preferences with a technologically advanced, on-the-move solution that seamlessly blends with their contemporary way of life. This groundbreaking vehicle isn’t just pushing boundaries; it is rewriting the rulebook by addressing several unstated expectations of customers as well. The sleek, futuristic, and digital design; an unwavering commitment to safety and sustainability; and smart lifestyle features that are best-in-class and only seen in vehicles
several segments above, makes Nexon.ev a truly aspirational electric SUV.”
“With this launch, we are also transitioning into a new era that will be bolder and more innovative. We remain committed to lead the change and to shape the future of mobility towards an electric and sustainable tomorrow.”, Mr. Chandra further added.
The new design denotes an electric modernity with an iconic look. A new digital design approach, where the core character of the car is innovative, tech-forward, aspirational. Humanistic digitization has been delivered through a smart digital
lighting system, which makes the car’s communication seamless and intuitive.
The bi-functional LED DRLs coupled with center position lamp provides an unmissable distinct identity to the EV. A very important functionality introduced is the smart charging indicator to display SOC level during charging.
It greets you with a welcome signature when you unlock the car and a goodbye when you lock it. Featuring advanced technology that transcends multiple segments, the Nexon raises the bar for the entire automotive industry, particularly in the EV space. It offers a cinematic visual experience through its 31.24 cm (12.3 inch) ultra-High Definition (HD) touchscreen infotainment, which is largest in the segment. The cinematic visual experience is further enhanced with top-of-the- line In-Cabin audio experience with Harman’s Audio Worx and 9 high quality JBL speakers. The vehicle acoustic experience has been enhanced with multiple customized audio modes.
Covered By: Mobility India / Tata
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