Nikon Indiahas come up with a new DVC campaign #DiscoverYourself. The campaign is targeted at today’s millennial generation to encourage them to step out of their comfort zone and explore life.
The campaign is currently live on Nikon’s social media platforms with 1 million plus views and runs for duration of 6 minutes and 50 seconds. The DVC portrays a young couple who have taken the plunge of quitting their jobs despite being well performers, in pursuit of their individual dreams. The video also attempts to transcend traditional norms and notions for a young unmarried couple and the youth from 21st century encouraging them to seek soulful happiness. The campaign tagline ‘I AM A SEEKER, I AM NIKON’ states how the brand Nikon is encouraging individuals to pursue their goals and find their true selves.
Sajjan Kumar, Vice President – Imaging Division, Nikon India, says, “The DVC has been created to celebrate the enthusiasm of the new age generation, who is ready to undertake risks and fulfil their passion and dreams. At Nikon we believe in encouraging individualism and an entrepreneurial spirit among the youth today. The DVC reinforces our image as a unique driving factor for the people to accomplish their goals.”