Detel, the world’s most economical feature phone brand, announces the launch of its new campaign- ‘Tobacco-free India’. The company in association with e-distribution platform B2BAdda.com, has today pledged to turn Tobacco sellers (Tobbaconists) who have been selling Tobacco to earn a livelihood, into entrepreneurs. With the launch of this campaign, the company aims at bringing a change in the lives of Tobacco sellers. It aims at encouraging them to move towards creating Tobacco-free India by extending to them an opportunity to become Entrepreneurs with Detel.
Tobacco is one of the most common and preferred forms of addiction. Even though scientific evidences have revealed its harmful health effects, the use of tobacco in different forms has seen a dramatic increase, especially in the developing countries. With India among the top four users of Tobacco, Detel aims to create a ‘Tobacco Free India’ by reaching out to people who sell tobacco to earn a living. The company aims to identify the innovation and entrepreneurial potential of the Tobacco sellers and transform them into entrepreneurs.
B2BAdda.com is thrivingly launching community-based entrepreneurship programmes where it will provide training and certification, enabling them to sell Detel’s Mobiles and Accessories and run their own businesses with an investment of just Rs. 5,000. The Mobiles & Accessories range of Detel is within the price segment of Rs. 399 to Rs. 1,099.
Commenting on the development, Mr. Yogesh Bhatia, MD, S. G. Corporate Mobility(parent company of Detel) says, “With every such initiative, we want to bring a change in the society., Our mission is to connect 40 mn people who are still unconnected. We are trying to reach out to different set of communities in the remotest areas of the country to make Detel – ‘Bharat ka phone’.”
Initially, B2Badda.com will provide On the Job Training related to sales and service of all the products of Detel. After training, the certification would be given to them to become authorized Detel Sales Associates. B2BAdda.com will integrate & manage these certified entrepreneurs through its official Android & iOS Application where they can easily place orders for the desired quantity of products.