Noise, India’s leading smartwatch and connected lifestyle brand, goes bullish with global expansion, announcing its launch in two of the world’s most iconic retail destinations—Selfridges, London and Printemps, Paris, This marks Noise’s foray into the United Kingdom and European markets, as a step towards accelerating global accessibility of Made in India smart wearables. The announcement comes right after the brand’s successful rollout in Virgin Megastores, UAE, signifying the brand’s robust growth strategy.
Taking its decade-long innovation and market leadership to the global stage, Noise is amplifying its overseas market presence through a multi-channel approach and premium experiences, leveraging strategic retail partnerships, online marketplaces, and key distribution networks to replicate its India success playbook globally. Noise’s presence in renowned department stores known for curating premium brands and iconic experiences— Selfridges, London and Printemps, Paris will allow consumers to experience its flagship offerings firsthand and solidify its presence across the UK and the EU region, one of the most evolved consumer technology markets.
While adoption has historically been strong in these markets, demand is now surging as wearables transform from just fitness trackers into personalized lifestyle essentials, offering deep customization and insights, AI-powered interactions, and seamless multi-device integration. In the EU, smartwatches and fitness trackers drive 53% of the region’s wearable tech revenue, with the market projected to reach $48.5 billion by 2030, growing at a CAGR of 14.2%. Meanwhile, in the UK, the market is expected to hit $14.1 billion by 2030, with an even higher CAGR of 15.7%, signaling accelerated growth. The opportunity for brands that deliver tailor-made innovation with value-driven pricing has never been greater. Noise, with its expertise in democratizing smart wearables, is well-positioned to meet this demand and deliver premium experiences globally. Through its launch in the leading international department stores, Noise is not only expanding its global footprint but also reinforcing its leadership in highly competitive markets like the UK & EU.
Covered By: Mobility India / Noise
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