NOPE launched its first range of mobile accessories and gadgets for the Indian market. The brand revolves around the core values of today’s youth and how they settle for nothing but exceptional quality at the core. NOPE’s USP lies in its manufacturing facilities, and how it focuses upon being cent percent homegrown — right from its production units, the unique design philosophy behind its products or the distribution. NOPE is an OEM (Original Equipment Manufacturer) and thus manufactures its own products and doesn’t rely on sourcing equipment or assembling products from a third party vendor. NOPE’s unparalleled focus on quality control since day one has been deemed as one of the key differentiators for the brand from other similar players in the industry.

NOPE has marked its arrival with an elusive product portfolio that comprise a promising range of products — NOPE’s flagship neckbands, which are wireless earphones available in different variants, a series of TWS earbuds named Echo, Neo, Buddy and Shots alongside Bluetooth Speakers — the ‘Boom’ and the ‘Buzz’ — focused upon the young & vibrant audiophile millennials. NOPE’s neck bands and earbuds have some of the stand-out features like the Type C Fast Charging, Google Assistant & Siri support enabled, alongside touch control and 13 mm drivers to name a few.

NOPE also boasts a wide range of Smart Gadgets and Mobile Accessories that comprise of Smart Watches, Fit Bands alongside USB chargers, USB & Type-C charging cables, Car chargers, Power banks and Wireless chargers as a part of the brand’s vast product line.
NOPE with 15 brand partners, 370+ distributors who possess an integrated access to 30000+ retail points, NOPE’s distribution expertise, lucrative partnership models and the unwavering attention to R&D can be instrumental to the brand’s success. The brand intends to put a 360° emphasis on the omnichannel network, right from B2B distribution channels to online marketplaces, alongside their own proprietary platform as a stepping stone to its quality centric approach.

“We are excited to commence the next wave of innovation in the smart gadgets & mobile accessory market with NOPE’s relentless efforts to push the best of technology and quality in the times to come. Our focus is on delivering excellent value for our users, who believe in the mantra to be Young, Fresh & Bright — which are the core values that shall be synonymous with every product that you will come across from the house of ‘NOPE’. The youth remains at the center of our positioning, and we have our eyes placed on being the numero uno choice for anyone and everyone willing to experience the smart and futuristic tech that the industry has to offer. We strive to be the greatest smart gadget & mobile accessory brand in India.

Our goal is to achieve ₹300 crores in revenue in this fiscal year and scale it up from there. NOPE intends to be a 1000 crore brand in the next three years”, said Mr. Keshav Arora, Managing Partner NOPE
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