NYORK offers quality-oriented mobile accessory products. During an exclusive interaction with Mobility Magazine, Mr. Santosh, Sales Head, NYORK, explicates in detail about the brand and how the company entails various steps to position itself in the competitive environment.
Vision & Mission
NYORK, one of the extraordinary brands from the Ashtel group, made its entry to the world market in 2013. Nyork has been incepted with the mission of bringing quality technology to every user, with a product portfolio entailing a wide range of stylish consumer electronics. Nyork is focusing on becoming a leader in the rapid charging space with a wide range of solutions for a variety of devices. The company is committed to providing the best quality and innovative products at the most affordable price.
Focuses on premium Products
The main aim of NYORK is to target global youths and young professionals as a consumer group. This has allowed it to leapfrog many established brands, as this group has been over-promised but underserved. NYORK focuses on providing premium mobile accessories, from essentials to luxuries, to enhance the overall smartphone experience at home, in the in the office, and on travel, prioritizing customer happiness. The company deals with various products like charging cable, car charger, earphone, headset, power bank, and smartwatch.
Brand Strategy
The strategic approach of NYORK involves not just expanding its physical presence but also investing in premium-quality products at the most affordable prices. The strategy is in sync with the brand’s commitment to delivering high-quality products that meet the diverse needs of the market. NYORK has never stopped in terms of branding, product performance, design, or quality.
Presence
The company has its presence across the globe, in the UAE, KSA-OMAN-BAHRAIN-QATAR-KUWAIT-UK-INDIA. NYORK launched its operations in the UAE has now expanded into various other countries as well. By understanding and adapting to the specific needs and preferences of UAE consumers, NYORK now aims to build a strong brand presence and foster long-term customer loyalty.
Road Ahead
NYORK has ambitious plans to expand and develop in India and reflect its commitment to becoming a major player in the country’s technological landscape. As India continues to grow as a manufacturing hub, NYORK is positioning itself to capitalize on this growth, with the potential to significantly impact the mobile accessory industry.Mr. Santosh says, “NYORK had been incepted with the mission of bringing quality technology to the user, with a product portfolio entailing a wide range of stylish consumer electronics. We aim to position ourselves to capitalize on the growth, making waves in the mobile accessory industry.”
Covered By: Mobility India / Nyork
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