OPPO unveiled its latest entry-level camera phone – The OPPO A83. The A83 is equipped with a full screen display, a feature rarely seen in products of this price range. Together with OPPO’s A.I. Beauty Recognition Technology, A83 brings a more realistic and natural selfie experience to more young consumers, along with the 4GB RAM and 3180 mAh battery as a whole makes the A83 a versatile product all at a price of Rs. 13,990The OPPO A83 will be available in two color variants: Black and Gold, which will go on sale on Amazon and Flipkart from 20th January 2018 and our offline stores.
“Our focus has always been on bringing best photography and Selfie experience to the Indian consumers. We have received an immense response for our Selfie Expert A Series and F Series. With the A83 we wish to bring an affordable selfie camera with advance features such as the HD + Full Screen Display and AI Beauty Technology. The A83 truly represents our ambition to continue being the Selfie Expert and Leader in the market” said Will Yang, Brand Director, OPPO India
The F-series and A-series products from OPPO, particularly the integrated beauty function, have proved to be especially popular among the young and trendy. By capturing hearts, OPPO has become the “Selfie Expert” for India’s young consumers.
As the Selfie Expert series gained popularity among the consumers, OPPO also uncovered a major customer pain point: “photos that are not that realistic”. When a guy takes a selfie of himself, he often finds that the person in the photo looks like anybody but himself; either the face contour is not distinct, or his masculine stubble missing. For girls, they realize that everyone looks similar, lacking unique and distinct individual charm. Many people but especially young people, have this desire to express their own personalities in their photos.
OPPO A83 is the new generation selfie expert. It comes with an 8 MP front lens + 13 MP rear lens, and uses the A.I. Beauty Recognition Technology that effortlessly helps you be at your best in photos. Everybody wants the world to appreciate them as unique and Artificial intelligence (A.I.) is the technology that will satisfy this desire. It can intelligently recognize and bring out your best features and yet retain that distinctive charm that defines every individual. As it preserves more contour details, adding that little extra touch that makes your selfies incredibly stunning. This solution is a perfect fit for anyone who wants to be unique, independent and trendy.
