OPPO’s Releases its Survey on Selfies


As a camera phone brand, which focuses on the youth and is dedicated to providing “Selfie Expert” to Indian consumers, OPPO, recently conducted a survey with the leading market research company Nielsen, on The Selfie Usage Patterns amongst the Indian consumers, to deep dive into the unique patterns, characteristics, challenges and their definition of a ‘perfect selfie’. Here are some of the interesting findings:

At an overall level, out of 10 pictures taken with mobiles, 6 are selfies.

Out of 10 selfies taken, 6 are group selfies with two or more people

89% of consumers are more willing to take selfies when with family and friends!

96% of consumers take more than one selfie every time to get a perfect one

66% claim that the biggest issue they face while taking a selfie is the difficulty in fitting all
people in one frame! This directly correlates to the fact that a wider angle camera is going to be the future of perfect group selfies – a feature that most Indian consumers are demanding in their smartphone cameras.
More interesting findings have been put together in the attached infographic. If the same interests you, request you to kindly explore a story with the same.