Oxigen Wallet has entered into a strategic tie-up with India’s multiplex chain, PVR Ltd. With this partnership the consumers will now be able to use Oxigen e-wallet for a safe, secure and smooth mode of transaction through PVR website and PVR app.
In the past years, PVR has seen an inclination towards digitization among its patrons. It is an endeavor to take the box office to the audience and make ticket transactions hassle free. It also reduces the long wait in queues at the box office. PVR envisions converting a large part of their users who book tickets at counters into digital customers using e- wallets and offer the patrons various options. With this alliance also PVR and Oxigen anticipates to convert a large part of the ‘cash customers’ into ‘digital customers’ and empowers the existing digital customers. One just needs to either download the application on their mobile phone or log into PVR website or pay through Oxigen app.
Speaking about the partnership, Ankur Saxena, CEO, Oxigen Wallet, commented, “This association has opened gateways to a plethora of opportunities for both the parties and works as an enabler to tap the unexplored market of ticket bookings like never before. We are also designing appealing promotional offers for our customers, which will be announced shortly, as a reward for their patronage.”
Adding to his comments, Gautam Dutta, CEO, PVR Ltd, said, “We always strive to provide nothing but the best to our patrons. With the increase in digital transactions among our customers, we have taken one step further to provide them with another alternative through Oxigen wallet. We are certain that Oxigen Wallet’s secure and cutting-edge technology will significantly eases the process of booking tickets through our website and app. We are looking forward to this collaboration and trust that it will go a long way.”