Pacific Citifone Deals Pvt Ltd has been a key player in the telecommunications and consumer electronics distribution industry. In an exclusive interview with Mobility Magazine, Mr. Viren Lohana, Director, Pacific Citifone Deals Pvt Ltd, discusses the company’s origins, its core policies, challenges faced in the distribution sector, and how it has emerged as a leader in the industry, highlighting its strategic growth and adaptability over the years.
Journey
Pacific Citifone Deals Pvt Ltd established in 1995, Pacific Citifone Deals Pvt Ltd began its journey in the telecommunications industry as a distributor of Siemens landline telephones. Over the years, the company expanded its portfolio, securing the distribution rights for Panasonic landline phones, a partnership it has successfully maintained for over two decades.
In 1997, Pacific Citifone further strengthened its market presence by becoming an authorized distributor for Nokia mobile phones in the Mumbai region. This partnership lasted for 16 years, cementing the company’s position as a trusted player in the telecommunications space.
Recognizing the need for diversification, Pacific Citifone strategically expanded its portfolio in 2013 by adding Apple and Vivo mobile phones to its offerings, positioning itself in the premium smartphone market. The company’s forward-thinking approach continued in 2017 when it secured the distribution rights for Xiaomi, catering to the growing demand for high-quality yet affordable smartphones.
Beyond mobile phones, Pacific Citifone Deals Pvt Ltd has also established itself as a reliable distributor for other consumer electronics, including Kodak photography products and Sony televisions. This broad distribution network highlights the company’s ability to manage a diverse range of products and its adaptability in an ever-changing technology landscape.
Adaptability & Innovation
Our ability to adapt, innovate, and maintain strong brand partnerships has been the key to our sustainability in a competitive industry. We have continuously evolved with market trends, transitioning from landline phones to mobile phones and premium smartphones while maintaining long-term brand relationships. By ensuring efficient logistics, timely deliveries, and strong after-sales support, we have built trust and reliability within the industry. Additionally, our strategic brand diversification has allowed us to tap into different consumer segments, ensuring business growth despite market fluctuations.
Nurturing Relationships – Channel Partners
We provide our channel partners with extensive training programs and sales support, equipping them with the necessary knowledge and tools to effectively represent our brand portfolio. This includes product education, marketing resources, and technical assistance.Implementing performance-based incentives and rewards motivates our partners to achieve and surpass sales targets. These programs are designed to recognize and appreciate their contributions, fostering loyalty and a shared commitment to success.
Marketing Efforts
We engage in joint marketing initiatives with our partners, such as co-branded campaigns and events, to enhance brand visibility and reach new customer segments. This collaborative approach amplifies our collective market presence.
Product Range & Target Audience
Our primary target audience includes retailers, distributors, and consumers seeking quality and innovative technology solutions. We currently deal with a wide range of products ranging from mobile phones, mobile Accessories, smart TV, Other IT Accessories.
Affect of Offline
The rise of online retailers like Flipkart and Amazon has undeniably transformed India’s retail landscape, introducing new dynamics between online and offline channels. However, recent studies suggest that the impact on traditional retail stores has been less detrimental than initially feared.
A survey conducted by Neo Growth involving approximately 3,000 retailers and shoppers across 25 Indian cities revealed that over 80% of retailers do not perceive e-commerce as a threat to their operations. From the consumer’s perspective, physical stores remain the preferred shopping avenue. Additionally, around 50% of consumers exhibit loyalty to local retailers, often spanning multiple generations, fostering trust and familiarity. Furthermore, 35% of shoppers choose local stores to support small businesses, and over 70% value the family shopping experience during festive seasons.To remain competitive, many offline retailers have adopted strategies such as offering discounts and combo deals (implemented by 43% of retailers) and providing free door step delivery (adopted by 34%). The integration of digital payment systems by approximately 60% of retailers has further enhanced the in-store shopping experience.
In conclusion, while online platforms have introduced new competitive elements, the offline retail sector continues to thrive by leveraging its inherent strengths and adapting to evolving consumer preferences. The coexistence of both channels suggests a complementary relationship, with each catering to distinct aspects of the consumer.
Future growth plans or strategic initiatives
Pacific Citifone Deals Pvt Ltd, with over two decades of industry experience, has built a reputation as a trusted partner in the telecommunications and consumer electronics sectors, by consistently responding to market trends and consumer demands has over the years. Innovation, adherence to open communication with channel partners are the key pillars of success of the company. In the near future also Pacific Citifone Deals Pvt Ltd aims to rise up the ladder by adopting these strategies.
Mr. Viren talks about the company policies, “Pacific Citifone Deals Pvt Ltd has established itself as a trusted partner in the telecommunications and consumer electronics sectors by maintaining strong distribution network, deep market knowledge, and commitment to customer satisfaction. Strengthening relationships with both our brand partners and channel partners is pivotal for mutual growth and sustained success.Our strategies entail inclusion of Partner Relationship Management (PRM), building trust and mutual respect with partners and clients, prioritizing & cultivating trust through consistent, fair, and ethical business practices, by understanding and aligning with our partners’ goal. By implementing these strategies, we aim to strengthen our partnerships, drive collective growth, and navigate the evolving market landscape effectively.”
Covered By: Mobility India / Pacific Citifone
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