Panasonic Marketing Solutions India (PMIN) business part of Panasonic Life Solutions India (PLSIND), a leading diversified technology company, achieved a milestone 30% highest-ever sales growth in consumer appliances, driven by the exemplary performance of Air Conditioners (AC), Washing Machines, and Microwave businesses. The milestone growth was primarily led by the Air Conditioners business for highest ever residential air conditioners (RAC) sales during the ongoing summer season, registering over 47% in terms of volume growth.
Earlier this year, Panasonic introduced its latest range of 61 new residential air conditioner (RAC) models featuring India’s first Matter-enabled ACs powered by the Miraie IoT platform, offering smart connectivity, True AI, high airflow, PM 0.1 air purification, and energy-efficient inverter technology. With capacities from 1.0 to 2.2 tons and 3- to 5-star ratings, these ACs are designed for performance in extreme heat (up to 55°C) and maintain healthier indoor air quality. The new range is available for consumers across all leading outlets, e-commerce platforms and on the Panasonic Brand Store at https://store.in.panasonic.com/air-conditioners.html.
Commenting on the growth, Mr. Fumiyasu Fujimori, Managing Director, PMIN, Panasonic Life Solutions India said, “We are delighted to achieve this remarkable milestone, which underscores our promise for superior Japanese quality, tech-innovation, trusted performance, and total cost of ownership. It is a reflection of our consumers’ trust and belief. As we move forward, we remain committed to enhancing our solution offerings and building on our Miraie IoT platform to cater to the evolving needs of our customers. Furthermore, we have strengthened our distribution channel covering the length and breadth of the country. Besides improving our retail presence, we service over 20,000 pin codes with our D2C channel and partnerships with online platforms.”
Further, Mr. Sandeep Sehgal, Director & Head of Sales, PMIN, Panasonic Life Solutions India said, “This success story is a testament to our well-defined sales strategy which emphasizes on delivering value proposition, tailored home appliances solutions for smart living. By leveraging advanced IoT enabled connected living solution through Miraie-enabled appliances, we are looking at addressing comfort, convenience and energy-efficiency needs for our valued customers. As the temperatures soar, we anticipate even stronger demand as households seek reliable, smart, and sustainable cooling solutions. To address them, we have recently introduced 61 new models of ACs and will soon be introducing a new range of refrigerator, washing machines and microwave models.”
“Furthermore, we are looking at expanding our distribution channels, using advanced tech platforms such as Salesforce to optimize customer engagement, and conduct comprehensive training programs for our sales personnels to name a few. This milestone is a reflection of our collective efforts, and we look forward to achieving even greater heights in the times to come.” Mr. Sehgal added.
Covered By: Mobility India / Panasonic
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