Thursday, May 15, 2025

Pebble 2.0: Founders Return with 100% Ownership and a Bold New Vision

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Backed by channel confidence and a future-ready portfolio, Pebble is ready for its next big leap.

In a move that’s generating strong excitement across the industry, Ajay Agarwal and Komal Agarwal, the founding team behind Pebble, have officially returned to the helm with full ownership of the brand. Known for its design-forward smartwatches and audio accessories, Pebble is now entering a bold new phase under the stewardship of the very leaders who built it into a household name.

The transition marks a fresh chapter – Pebble 2.0 – where innovation, deep market insight, and a hands-on approach are once again steering the brand’s direction.

Renewed Energy, Stronger Relationships

Pebble’s return to its founding team has sparked a wave of enthusiasm, particularly among retail and distribution partners across India. Many who had collaborated with the founders during the brand’s early growth are excited to see their relationship-based, on-ground approach back in action.

“The trust and understanding we’ve shared with our channel partners over the years has always been our strength,” adds Ajay Agarwal. And that mutual respect is what we’re building on as we look ahead.

Beyond Smartwatches: A Diversified Product Roadmap

While Pebble’s early success was driven by smartwatches, the brand has evolved with the market. The team has made a strategic shift to diversify beyond core categories, with an impressive new lineup that includes:

• Smart bracelets with a focus on form and style – appealing to both male and female consumers.

• Smart Rings, Smart glasses, Bluetooth microphones, and design-focused keyboards catering to a tech-forward, style-conscious audience.

• Dash cams, a timely addition in anticipation of evolving road safety norms.

Each of these product lines is built around Pebble’s core philosophy: functional innovation, thoughtful design, and consumer relevance.

Premium Positioning with a Purpose

In a segment often driven by pricing wars, Pebble is doubling down on its premium-yet-accessible positioning. Rather than compete on cost alone, the brand is focused on delivering value through superior design, functionality, and brand experience.

This includes plans for expanded R&D capabilities and a “Make in India” vision – with local design and development tailored to Indian consumer needs. Manufacturing is also on the horizon, with in-market production planned post-stabilization.

Looking Ahead: Sustainability and Scale

Pebble’s roadmap is underpinned by a clear, long-term vision: to build a sustainable, innovation-led business with a strong presence in the Indian market and beyond. With the original founders back in charge, a broader product mix, and a reinvigorated channel network, Pebble is set to regain – and exceed – its former momentum.

“The next six months are all about rebuilding trust, launching differentiated products, and strengthening our position in the market,” says Komal. This is Pebble 2.0 – and it’s just the beginning.

Not Just a Comeback – A Leap Forward

Pebble isn’t just staging a comeback – it’s scripting its next growth story. With a laser focus on innovation, Indian market relevance, and deeper channel partnerships, the brand is laying down the foundation for a long-term, sustainable business model.

“We’re not trying to rewind the past. We’re building the Pebble of the future – one that’s smarter, bolder, and more in sync with what India wants.” says Ajay Agarwal.

Over the next six months, the market can expect aggressive product launches, category expansion, and renewed brand campaigns – all led by a team that knows how to win, and win big.

Box Item

“We’re thrilled to be back at the wheel,” says Komal Agarwal. Our vision has always been to create products that combine great design with practical innovation – and that spirit is only getting stronger.

Retailers Cheer Founders’ Return

One of the most heartening parts of Pebble’s revival has been the response from retail channel partners. Known for their close relationships with the founding team, many partners expressed a renewed sense of trust, excitement, and momentum in the market.

Mr. Manoj Joshi, Global Smart Solutions, Distribution Area – UP West & Uttarkhand

Mr. Manoj Joshi, Global Smart Solutions, Distribution Area – UP West & Uttarkhand

“Our association with Pebble goes back to 4 years. With the founders taking back the brand, we expect good support, regular communication, better margins, and close association, as it used to be earlier. We are very optimistic that things will improve significantly in this year and beyond and Pebble will again be a favourite brand among customers.”

Mr. Surabh Taluja, Proprietor, Artan Collections, Distribution Area – Haryana

Mr. Surabh Taluja, Proprietor, Artan Collections, Distribution Area – Haryana

“With Mr. Ajay taking back the Pebble brand, we expect a revival of sales – in the first year itself, we are expecting a sales increase of 50%. Agarwal ji maintains close relationship with the partners and dealers, regularly enquires about the issues if any, and he knows the problems well and offers excellent support. Pebble’s quality and product range are very good. We expect Pebble to reach new levels soon.”

Mr. Yetin Shah, Proprietor, MEXX, Distribution Area – Gujarat

Mr. Yetin Shah, Proprietor, MEXX, Distribution Area – Gujarat

“We have been associated with Pebble since 2020. With this new development of original founders leading the brand again, we definitely expect a surge in sales. Ajay ji and team maintains a regular, friendly contact with partners, which helps us to express our issues more clearly and without hesitation. Pebble as such is a reputed brand with good product range and quality. We expect good growth in the next 2 years. I would say, the future is bright for Pebble.”

From what we can be seen, Pebble 2.0 isn’t just a vision on paper – The brand is already hitting the ground running with over 50 new products launching within the first month of FY26. It’s not about promises, it’s about action. Pebble is back – and it’s already making moves.

Click Here for Magazine Link: www.mobilityindia.com/mobility-magazine-april-2025

Covered By: Mobility India / Pebble

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