Pioneer India, a subsidiary of Pioneer Corporation Japan, excels in car audio and video, offering innovative speakers, amplifiers, and AV solutions. In an exclusive interview with Mobility Magazine, Mr. Gaurav Kulshrestha, Head – India Marketing at Pioneer India Electronics shared insights on market strategy, growth, competition, and the company’s future plans.
Could you brief on your customers in the aftermarket?
We have a robust aftermarket network of 26 distributors across India, who ensure our products reach retailers and dealers in every city and area. Through this distribution system, we connect with a retail network of 2,500 to 3,000 outlets across the country, ensuring wide availability of our products.
How long have you been in the Indian market?
Pioneer has been operating in India for over 16 years, though the company itself boasts an 86-year legacy. Our presence in India reflects years of commitment and trusted service.
What is your target market?
We target both consumers and OEM dealers with our products. Initially, we focus on reaching individual customers and dealer networks. As we advance, we aim to integrate technology and expand our reach into OEM partnerships for broader market impact.
What is your business volume?
While exact numbers are confidential, we proudly rank among the top four accessory makers in India, reflecting our strong market presence and industry leadership.
Where do you see yourself in 1-2 years?
Automotive is a key growth area for us, with growth often linked to the volume of automobiles sold. We closely monitor automotive sales trends, recognizing that road cars are crucial. This focus drives our growth strategy and ensures we stay aligned with industry demands.
Could you brief on the competition in this market segment?
The dash market is highly fragmented with numerous small players, and current penetration is under 1%. Despite this, we are optimistic about capturing significant market share, leveraging our strengths to increase our presence and influence in this growing segment.
Are your products Make in India?
Our products are designed and developed in India, with some components sourced internationally to ensure quality and compatibility. Production takes place in our local factory, where we assemble and finalize the products before distribution, maintaining high standards throughout the process.
Is your market segment online or offline?
We target both e-commerce platforms like Amazon and Flipkart, as well as offline retail networks, to maximize market reach.
Covered By: Mobility India / Pioneer
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