Pioneer India, a subsidiary of Pioneer Corporation Japan, specializes in car audio and video, offering speakers, amplifiers, and AV solutions, driven by continuous innovation and emotional engagement.
In an exclusive interview with Mobility Magazine, Mr. Manish Basin, Vice President, Head of India Product Innovation and R&D Center, Pioneer India, shares his insights on their cutting-edge technology, market positioning, and unique product features.
How do your products stand out from the competition?
Our range caters to all market segments, from entry-level products for small car owners to premium options for SUV and luxury car enthusiasts. We prioritize key technological features such as superior image and video quality. Our cameras offer exceptional image stabilization, perform well in various lighting conditions, and provide a wide field of view to cover all lanes of the highway. Premium models include advanced AI capabilities, such as enhanced night vision and driver assistance systems, ensuring optimal safety and clarity even in low-light conditions. Our focus is on delivering high-quality, reliable safety solutions for all drivers.
Could you brief on the position of the cameras in the car?
Our main front camera records activities on the road, while our top models, the 520 and 820 DC, also feature a rear camera for complete coverage. Both cameras operate simultaneously, capturing footage that is stored on an SD card. This setup ensures comprehensive recording of both front and rear views, with easily accessible footage for review. In case of an accident or rash driving by someone, these video and audio records can be presented as evidence.
How affordable are your cameras?
Our cameras are highly competitive in pricing while at the same time maintaining Japanese quality standards, backed by our 85-year heritage. We’ve conducted extensive research to align our products with Indian market needs, ensuring that each camera offers the right features at the right price. This approach allows us to deliver exceptional quality and innovative features across all segments, making our cameras a strong value proposition in the market.
What are the India specific features in your product?
Our cameras are designed to withstand extreme conditions. For example, they operate effectively up to 65°C, making them suitable for regions like Rajasthan, where temperatures can soar up to 50-55°C. Additionally, our sensors are calibrated to handle Indian road conditions. Unlike cameras designed for Japanese roads, which might falsely detect minor bumps as accidents, our sensors are tuned to avoid such false alarms. The sensitivity can be adjusted by the user to low, medium, or high, ensuring accurate detection of actual impacts.
Moreover, our app has been developed specifically for the Indian market. Through extensive user research and analysis of existing apps, our design team created an interface tailored to local preferences and needs. This ensures a user-friendly experience for Indian consumers, making it easy to interact with and maximize the functionality of our dash cams.
Does it support both Audio and Video recording?
The app records both audio and video by default, capturing important sounds along with the footage for comprehensive evidence. However, you can choose to disable audio recording if preferred. This feature ensures that all relevant details, including sounds, are available when needed for evidence.
Which regions of India give you the best response at present?
As a traditionally strong brand in southern India, we’re seeing a positive response to our dash cams across the country. While urban and semi-urban areas are more familiar with such technologies, we anticipate gradual adoption in Tier 2 and tier 3 cities. We’re confident that our expanding dealership network will support this growth and wider market penetration.
What differentiates you from your competitors?
With 85 years of experience, Pioneer delivers unmatched quality in the dash cam market. Our rigorous quality standards ensure that every product undergoes extensive checks before it’s approved for sale. We’re confident in our superior quality and believe it sets us apart from competitors. While we prioritize maintaining high standards, we also ensure our products are competitively priced. Our goal isn’t to be the lowest-priced option but to offer exceptional value, understanding that consumers are willing to pay for quality. We balance quality and cost-effectiveness to meet market needs effectively.
Covered By: Mobility India / Pioneer
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