Portronicsis delighted to announce the celebrations of its 12th Anniversary in India. The ‘Portronics’ brand which is synonymous with Innovations and Portability, was established with a vision to make Technology ‘Accessible, Affordable and Inclusive’ for everyone, anywhere, and anytime. With the tremendous love, support, and trust given to it by its customers, Portronics proudly boasts of a PAN India presence today.
Innovation, aesthetics, quality and most of all ace consumer satisfaction form the ethos on which the company operates and it has been constantly striving to help people transform their Productivity, Entertainment, and Wellness levels by offering a wide spectrum of portable, innovative, utility products through its portfolio.
Portronics made its entry into the Indian market in June 2010 with its flagship product – SCANNY, the first-ever Portable Scanner launched in India. It was a product way ahead of its time; and it defined the clear vision of Portronics – ‘to bring portability to gadgets of everyday usage in the hands of many’. Scanny successfully achieved the customers’ attention and appreciation and got rave reviews for its remarkable features and affordable price. It further paved the way for Portronics to become the Pioneer of India’s Portable Digital Revolution as we know today.
Over the last 12 years, the company has launched over 2000+ products in over 30+ product categories and has achieved a record selling of more than 50 million units. With its impressive array of products and constant support from its customers, Portronics has managed to sustain a staggering growth over the years and is aiming to raise the bar further in the years to come.
At present, Portronics is one of the leading brands in the Electronic Segment in India with over 300+ products selling through an extensive network of both Offline and Online platforms. With a strong foothold across India, Portronics is associated with more than 1000+ Distributors and 25000+Premium Retailers. Moreover, the company also caters to the larger audience, leveraging across various platforms by collaborating with major online and offline brands such as Amazon, Flipkart, Myntra, Tata Croma, Vijay Sales, D-Mart and Reliance Digital, etc. Portronics is also planning to add many more distributors, retailers and exclusive retail outlets in India soon.
Speaking on this occasion Jasmeet Singh, Founder & Director, Portronics Digital Private Limited, said “At Portronics we believe in the power of good user experience and thanks to my dedicated team in PAN-India, we are able to deliver the same to our esteemed customers. And now with an aim to manufacture ‘Make in India’ products, we are committed to manufacture up to 50% of all our upcoming products right here in the country, by the end of this year. Having said that, the brand is aggressively working towards its commitment to achieve this target within the stipulated time frame.”
The Portronics portfolio consists of Audio, Power, Smart Wearable’s, Car Accessories, Laptop and Mobile Accessories, Digital Writing Pads, Smart Plugs, Hygiene Devices, and Projectors to name a few. Portronics is also planning to further expand its horizon into Gaming Accessories, AR/VR Headsets, and AV Conferencing solutions.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
