Guneet Singh (COO), Portronics Digital

Portronics Products are Designed to be Latest, Innovative, Trendy, Portable and Affordable

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Founded in 2010, Portronics Digital Pvt Ltd is one of the prominent providers of portable Electronics including Audio, Power, and IT accessories for smartphone and Laptop users. In a brief span of a decade. Portronics products flaunt exceptional portability and innovation serving the users’ needs with dedication. In an interaction with Mobility magazine, Mr Guneet Singh (COO), Portronics Digital, shares their brand philosophy, product and market strategies and future plans. 

Talking about the present market situation for mobile accessories and the future opportunities, Mr Guneet Singh shares, “In our experience of over a decade, and also observing the present conditions, we see a lot of scope for mobile accessories in the Indian market. Many users are shifting from grey, unbranded devices to branded devices. In the next couple of years, the mobile accessories market is set to see a boom. In the years to come, smartphones and accessories will dominate the market. There will be more innovations in both hardware and software to offer superior features and better experience to the end-users.”

The wide range of Portronics products include, but not limited to, wired and wireless headsets, portable speakers, powerbanks, laptop & mobile strands, car accessories, chargers, and so on. Portronics, with over 1600+ successful product launches, in the last 10 years, stands tall when it comes to revolutionizing the portables industry in India. Portronics, with its pan India reach and availability, is a leading brand in the Indian mobile accessories segment. With user-centric vision, Portronics strives to make users’ lives easier and more convenient. 

Regarding their product policy, “We strive to provide products of supreme quality so that product-returns by the customers are minimal. If at all there are some returns, we promptly and effectively clear the issues to the satisfaction of the customers.  Our engineers regularly strive to update their performance and upgrade the quality of the products while at the same time keeping them affordable!”

Regarding how they motivate and manage their supply channel, Mr. Guneet adds, “Our supply chain contains over 16000 partners including distributors, dealers, and retailers spread across India. Not only that we provide decent margins to our partners, we also give them effective service support. In 2021-22, we plan to come up with more high-end products so that we can cater to premium customers, besides our general customers. We will continue to provide trendy, affordable, and worthwhile gadgets to our partners and customers. We will continue to fill the gaps whenever they occur and help the partners get the best benefit from selling Portronics products.”

Portronics products, designed to be trendy, portable and affordable with the latest features and functionalities, are also widely used for corporate gifting. Portronics, with a wide range of gadgets, offers customized gifts to corporate and offices. The company has over 1000 large and small corporates since 2010, which purchase gift items from the company. 

Mr. Guneet concludes, “We will keep on upgrading our branding and marketing strategies. In 2021-22, we will hire more people, increase our presence on social media, launch more innovative products and expand our offline network and also focus on digital marketing. We are very happy with our progress and confident about our future growth.”

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