Power banks provide a convenient and portable solution for keeping devices charged on the go—essential for travellers, professionals, and anyone needing uninterrupted access to smartphones, tablets, and other electronics. With varying capacities, power banks can extend battery life, ensuring connectivity during emergencies or long commutes.
Mobility Magazine recently connected with industry veterans and leading power bank manufacturers across India, highlighting the segment’s impressive growth trajectory and explored emerging trends and innovations, with a key focus on how companies are building interconnected ecosystems while catering to Indian consumers’ preferences for budget-friendly devices that align with the evolving needs of a digital-first audience.
MARKET REPORT
Global Power Bank market
The global power bank market size reached USD 12.2 Billion in 2024. Looking forward, the market is forecast to reach USD 21.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.1% during 2025-2033. It will grow from $18.59 billion in 2024 to $20.56 billion in 2025 at a compound annual growth rate (CAGR) of 10.6%.
India Power Bank Market
India Power Bank Market was worth USD 11.36 Bn in 2023 and overall revenue is anticipated to rise at a rate of 8.1% from 2024 to 2030, reaching almost USD 19.59 Bn in 2030. The India Power Bank Market is expected to grow at a significant rate.
INDUSTRY VIEWS
Market Size
In India, the increase in energy consumption by electronic gadgets, coupled with their growing usage, has significantly risen in recent years due to the widespread availability of internet-based applications and games.
Mr. Gaurav Nayyar, boAt, opines, “The power bank market in India is expected to reach ₹1,400–1,500 crore by FY26, growing at a CAGR of 10–15%. This growth is driven by higher smartphone penetration, on-the-go lifestyles, and demand for fast-charging accessories.”
“The global power bank market is projected to reach USD 25.5 billion by 2028, growing at a CAGR of 8.5%. In India, one of the most dynamic markets globally, the segment is expected to surpass USD 1.8 billion by 2026, fuelled by deeper smartphone penetration, the rise of content consumption, and remote work dynamics,” comments Mr. Milan R. Agarwal, Amson Interconnect.
Mr. Tarun Bhutani, AMANI, remarks, “The Indian power bank market is projected to exceed ₹4,500 crore (approximately USD 550 million) by 2025, driven by growing smartphone usage and the need for on-the-go charging.”
Mr. Vishal Shukla, Tessco Mobiles, says, “The Indian power bank market is growing steadily and is expected to reach ₹4,500–₹5,000 crore by 2026. This growth is driven by the rising use of smartphones, tablets, and wearables, along with the increasing need for portable charging due to longer screen times and more power-hungry mobile apps.”
Mr. Kavya Vij, U&i, declares, “According to the IMARC Group, the market reached USD 963.31 million in 2024 and is projected to grow at a CAGR of 11.5%, reaching USD 2,565.50 million by 2033.”
Mr. Nitesh Kumbhat, Inbase, elucidates, “The power bank category is estimated to grow at a compound annual growth rate (CAGR) of 11.5%, creating a market opportunity of ₹8,500 crore (USD 1.02 billion). It represents a significant untapped opportunity, fuelled by deeper digital penetration and accessibility to new technology.”
“The global power bank market has seen significant growth in recent years and is expected to continue expanding. The market size was valued at around USD 9 billion in 2022 and is projected to grow at a CAGR of 7–10% from 2023 to 2030,” comments Mr. Akhilesh Chopra, Bluei.
Mr. Ritesh Goenka, Damson Technologies, speaks, “We remain optimistic about market growth. The Indian power bank market was valued at USD 12.2 billion and is projected to reach USD 15 billion by 2028, reflecting a CAGR of approximately 7.13%.”
“India’s power bank market is forecast to surpass ₹4,000 crore by 2027, growing at a CAGR of 10–12%. Growing smartphone adoption, remote work, and on-the-move lifestyles are fuelling demand. SSBRIGHT Accessories has seen strong growth in our high-capacity, fast-charging power bank segment, especially in Tier 2 and Tier 3 markets and through B2B bulk buyers,” voices Mr. Prateek Nebhnani, SSBRIGHT.
“The power bank market in India is witnessing strong growth, particularly in the 10,000mAh to 20,000mAh and above 20,000mAh segments, as users increasingly rely on multiple devices and demand longer backup times. While Li-ion batteries dominate the budget category, Li-Polymer options are growing faster due to their safety, sleek design, and performance efficiency,” clarifies Mr. Lalit Arora, Ubon.
Primary Segments
As digital penetration increases and gadgets become an integral part of daily life, the power bank category is becoming increasingly fragmented across capacity, speed, and technology.
Mr. Milan R. Agarwal, Amson Interconnect, says, “Among these, 20,000mAh+ Type-C power banks are witnessing the fastest growth, thanks to increasing demand for high-capacity, multi-device charging and compatibility with fast-charging protocols.”
“Slim, lightweight power banks are gaining popularity among Gen Z and travellers, with MagSafe-compatible wireless magnetic options leading growth. This segment, especially popular among iPhone users, is expanding rapidly at 30–35% YoY due to rising MagSafe device adoption,” comments Mr. Gaurav Nayyar, boAt.
“Mid to high-capacity power banks (10,000–20,000mAh and above) with fast-charging support are driving the fastest growth among every day and power users,” declares Mr. Tarun Bhutani, AMANI.
Mr. Kavya Vij, U&i, remarks, “The fastest-growing segment is high-capacity (above 12,000mAh) power banks, especially those supporting fast charging and multiple device compatibility, catering to the needs of power users and travellers.”
“Features like fast charging (18W–30W), multi-port output (USB + Type-C), and LED battery displays are driving purchases, especially in the mid-range price bracket of ₹1,000–₹2,500. While Li-ion batteries dominate the budget category, Li-Polymer options are growing faster due to their safety, sleek design, and performance efficiency,” observes Mr. Lalit Arora, Ubon.
“As digital adoption increases and more gadgets become part of our daily routine, the category continues to fragment by capacity, speed, and technology. Higher capacities like 20,000mAh are seeing increased adoption as consumers gravitate toward faster charging protocols and advanced features like wireless charging, MagSafe compatibility, and table-top stands,” mentions
Mr. Nitesh Kumbhat, Inbase.
Mr. Akhilesh Chopra, Bluei, speaks, “Wireless power banks, particularly those supporting fast charging (like 20W PD and 30W+), are among the fastest-growing due to their convenience, compatibility with modern smartphones, and rising demand for versatile charging solutions.”
“The power bank market is segmented by capacity (5,000mAh, 10,000mAh, 20,000mAh), charging types (wired, wireless, solar-powered), and usage (daily, travel, outdoor, backup). The 10,000mAh–20,000mAh range, especially with wireless and fast-charging features, is growing rapidly,” indicates Mr. Vishal Shukla, Tessco Mobiles.
Mr. Sanjid, GADPRO, states, “In this era of 45W+ smartphones, only fast-charging power banks make sense. These are growing rapidly, and power banks with MagSafe are also taking a major share in the market.”
Mr. Prateek Nebhnani, SSBRIGHT, observes, “The fastest-growing segment is the 10,000–20,000mAh range with fast charging and dual-port output, which aligns perfectly with SSBRIGHT’s offerings such as model SS-PB003.”
“A key emerging trend is the demand for Type-C fast-charging power banks with higher voltage outputs such as 45W, 65W, and 100W across these capacities,” says Mr. Ritesh Goenka, Damson Technologies.
Consumer Preferences
Consumer preferences have shifted towards compact and sleek designs, making power banks more portable and aesthetically pleasing, driven by increased device usage, lifestyle shifts, and technological awareness.
Mr. Gaurav Nayyar, boAt, opines, “Consumers nowadays require compact, durable power banks that offer high capacity, MagSafe wireless charging, PD/QC support, LED indicators, and multi-device connectivity as standard.”
“Power banks with slim, lightweight designs, 20,000mAh+ capacity, fast-charging (PD/QC), and multiple USB-C ports are trending. Premium aesthetics, digital displays, and LED indicators are increasingly preferred for style and functionality,” comments Mr. Milan R. Agarwal, Amson Interconnect.
Mr. Nitesh Kumbhat, Inbase, observes, “Consumers are seeking performance, portability, and aesthetics. They want smarter, safer, and faster-charging devices that look good and last long.”
“Buyers now favor slim, pocket-friendly power banks with fast charging (PD/QC), multiple ports (USB-A, Type-C), pass-through charging, and LED indicators, with growing preference for 10,000mAh+ capacity for multi-device support,” speaks Mr. Tarun Bhutani, AMANI.
“There’s a growing trend for compact, high-performance power banks. Users want the ability to charge multiple devices at once and expect fast-charging features, such as Power Delivery and Quick Charge, along with sustainable designs,” elucidates Mr. Vishal Shukla, Tessco Mobiles.
“Consumers are looking for power banks that serve multiple purposes, such as charging multiple devices simultaneously, including phones, wearables, and laptops. Consumers demand power banks with larger battery capacities, such as 10,000mAh and beyond, to support long-lasting usage for multiple devices,” comments Mr. Akhilesh Chopra, Bluei.
“Majorly, the shift is happening towards MagSafe and fast-charging power banks, which can charge iPhones wirelessly and other devices with PD output with fast charging. Consumers also prefer power banks with in-built cables, which offer more convenience,” utters Mr. Sanjid, GADPRO.
Mr. Ritesh Goenka, Damson Technologies, voices, “Compact designs are high in demand. Small power banks are resonating well with consumers who are seeking portability. Fast charging is another major priority for on-the-go users. Consumers expect their power banks to support up to 22.5W charging, and models with multiple ports, such as USB-A and Type-C, are also becoming the norm.”
“Users now prefer compact yet powerful power banks with 10,000mAh to 20,000mAh capacity as standard, with a growing interest in 30W+ fast-charging capabilities to support smartphones, earbuds, and laptops alike. In terms of design, there’s a clear move toward slim, lightweight, and minimalistic finishes—especially metallic or matte textures—over bulky plastic bodies,” mentions Mr. Lalit Arora, Ubon.
Mr. Kavya Vij, U&i, comments, “Modern consumers seek slim, lightweight power banks with 10,000–20,000mAh capacity, fast-charging support (QC/PD), and multiple ports like USB-C and USB-A for convenient, versatile charging across multiple devices.”
“Indian consumers prefer compact, high-capacity power banks with dual ports (Type-C + USB-A), 18W+ fast charging, durability, and smart indicators,” declares Mr. Prateek Nebhnani, SSBRIGHT.
Key Trends
The power bank market is evolving rapidly, driven by consumer demand for smarter, faster, and more sustainable solutions.
Mr. Tarun Bhutani, AMANI, declares, “Power banks are evolving with wireless and MagSafe-compatible designs, fast-charging capabilities (18W–65W), eco-friendly materials, and Type-C ports becoming the universal standard for efficient, sustainable, and versatile charging solutions.”
Mr. Nitesh Kumbhat, Inbase, speaks, “Wireless charging is now a mainstream feature in smartphones. Power banks offering Qi-certified wireless charging or MagSafe-style alignment are rising in demand, providing convenient, cable-free convenience.”
“MagSafe wireless charging technology is becoming popular as it not only adds convenience but also helps users extend the battery life of their devices by up to three times,” says Mr. Ritesh Goenka, Damson Technologies.
Mr. Vishal Shukla, Tessco Mobiles, comments, “Wireless and fast charging have gone from luxury to necessity. As tech advances, users expect quick, cable-free charging. Meanwhile, more people care about eco-conscious designs that are better for the planet. Brands are now focusing on features that match both tech and lifestyle trends.”
“Power banks now feature Qi wireless charging, eco-friendly materials with solar options, and smart features like digital displays, battery indicators, and intelligent power distribution for enhanced usability,” voices Mr. Kavya Vij, U&i.
Mr. Milan R. Agarwal, Amson Interconnect, declares, “Wireless charging, fast-charging (PD 3.0, QC 4.0), and eco-friendly designs with recycled materials are driving modern power bank preferences.”
Mr. Lalit Arora, Ubon, elucidates, “Eco-conscious design is also gaining traction, with brands starting to explore recycled plastics, biodegradable packaging, and energy-efficient batteries to align with sustainability goals. Additionally, LED digital displays, multi-port output (USB-A, Type-C, and micro-USB), compact Li-Polymer batteries, and slim, travel-friendly aesthetics are influencing purchase decisions.”
“Now we have power banks that can charge your Apple Watch, phone, AirPods, and even your laptop, so the power bank market will grow simultaneously with other gadgets,” comments Mr. Sanjid, GADPRO.
Mr. Prateek Nebhnani, SSBRIGHT, asserts, “The upcoming wireless power banks feature superfast 22.5W+ charging (as in our SS-PB003), compact dual-output designs, and eco-conscious packaging with sustainable materials.”
Impact of Smartphones & Wearables
Advancements in smartphone and wearable technology are directly fuelling increased demand and evolving expectations for power banks.
Mr. Vishal Shukla, Tessco Mobiles, speaks, “Today’s devices—like high-performance smartphones and smart wearables—require more power than ever. People now look for power banks that are easy to carry but strong enough to charge several devices at the same time.”
“As smartphones pack more powerful processors and larger batteries, users need reliable backup solutions. Additionally, the surge in wearables—from smartwatches to TWS earbuds—is creating a need for compact, efficient power banks with multi-device compatibility,” comments Mr. Milan R. Agarwal, Amson Interconnect.
Mr. Nitesh Kumbhat, Inbase, declares, “Modern smartphones now come with larger, brighter screens and enhanced technology that consume more energy and require better in-built batteries. Daily power consumption is rising, especially for power users.”
“As wearables like smartwatches, fitness trackers, and VR headsets become mainstream, people are increasingly using power banks to keep them charged while on the go. Many wearables also support wireless charging, which has fuelled the demand for wireless power banks,” voices Mr. Akhilesh Chopra, Bluei.
Mr. Sanjid, GADPRO, comments, “Power banks are a last-minute solution for charging your gadgets, so what matters more is the quality, because it should not damage your gadget’s battery in any way. Consumers are also aware of that, so rather than fancy tech, power banks with smaller sizes, fast charging, good battery capacity, and better build quality make more sense.”
Mr. Lalit Arora, Ubon, mentions, “This evolving ecosystem has created a growing need for multi-device power banks with higher capacities (10,000mAh–20,000mAh), multi-port output, and fast-charging capabilities to keep everything running.”
Mr. Tarun Bhutani, AMANI, says, “Modern smartphones and wearables require faster, more frequent charging, boosting demand for reliable, compact, and efficient power banks that support multi-device charging.”
“The proliferation of feature-rich smartphones and wearables with high power consumption has escalated the demand for reliable power sources. Users seek power banks that can efficiently charge multiple devices, including smartphones, smartwatches, and earbuds, ensuring uninterrupted connectivity throughout the day,” says Mr. Kavya Vij, U&i.
Mr. Prateek Nebhnani, SSBRIGHT, speaks, “Battery demands have surged with 5G, larger displays, and always-on apps. Our dual-output, fast-charging power banks are in high demand for users carrying both a phone and a TWS or smartwatch.”
Brand Positioning & Innovative Technologies
Modern power banks are becoming smarter with the integration of innovative technologies like IoT connectivity, app control, and real-time power monitoring, transforming them from simple charging tools into intelligent energy companions.
Mr. Nitesh Kumbhat, Inbase, comments, “Some of the futuristic trends we can foresee include power banks equipped with Wi-Fi, Bluetooth, or cellular modules that can connect to other smart devices. AI-based systems can detect the type of connected device and deliver optimal charging, reduce wear and heat, and prioritize fast-charging devices over low-priority ones.”
Mr. Lalit Arora, Ubon, voices, “Features like app-based controls let users switch ports on or off, customize power output, or activate different charging modes (normal, fast, trickle) based on the connected device. Some advanced models even include voice assistant integration, location tracking (anti-loss features), or auto shutoff systems to avoid overheating and power drain.”
“At SSBRIGHT, we’re building a power-packed future with LED indicators, overcharge and temperature protection, and upcoming wireless and smart-charging features becoming industry standards,” speaks
Mr. Prateek Nebhnani, SSBRIGHT.
“Advanced power banks have integrated sensors and software that allow users to monitor the remaining power in both the power bank and the device being charged. With features like auto-device detection and adaptive charging, these power banks can detect the optimal charging speed for each device, ensuring faster and safer charging that enhances the user experience,” speaks Mr. Akhilesh Chopra, Bluei.
“Modern power banks now offer IoT connectivity, app control for scheduling, and real-time power monitoring, making charging smarter and more energy-efficient,” declares Mr. Kavya Vij, U&i.
Mr. Milan R Agarwal, Amson Interconnect, comments, “Next-gen power banks now feature IoT integration with app control, battery health monitoring, charge analytics, and thermal alerts—ideal for enterprise users, travellers, and gamers seeking greater safety, visibility, and efficiency.”
Mr. Ritesh Goenka, Damson Technologies, observes, “Smart technologies often seen in laptops and smartphones, such as IoT connectivity, app control, and intelligent power monitoring, are now integrated into modern power banks. As power banks become smarter, they become more aligned with the smart ecosystem the users are operating in. In no time, smart power banks will become the norm.”
“AMANI integrates smart technology like app-based power monitoring, IoT connectivity for usage insights, and digital LED displays, offering users enhanced convenience, safety, and real-time control over their charging experience,” remarks Mr. Tarun Bhutani, AMANI.
Mr. Vishal Shukla, Tessco Mobiles, declares, “At Tessco Mobiles, we view smart features like IoT connectivity, app-based monitoring, and intelligent charging as the future of power banks. We’re developing technologies that let users track battery health, control charging via mobile apps, and get alerts when it’s time to recharge—bringing more safety, convenience, and innovation to everyday use.”
Mr. Gaurav Nayyar, boAt, remarks, “With faster charging needs and higher battery demands from 5G and large screens, users prefer multi-port, smart-detection power banks. USB-C dominance is driving demand for PD-enabled, USB-C-only models.”
Conclusion
The versatility of Powerbanks enables users to charge multiple devices at once, making them perfect for fast-paced lifestyles. Key drivers of market growth include the rise of remote work, increased usage by gaming enthusiasts, and the growing need among photographers for extra battery power. Advanced models now offer features such as fast-charging, wireless charging, and built-in safety mechanisms like overcharge protection, further enhancing their appeal. Market vendors are responding by introducing wireless power banks to meet the rising demand for convenient on-the-go charging.
Covered By: Mobility India / Cover story
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
