Promate Technologies, the worldwide leader in electronic and computing DMS (Design and Manufacturing Service) with extensive experience in product development and vertically integrated capabilities.
During an exclusive interaction with Mobility Magazine, Mr. Ramzi Saleh, Director of Brand, Promate Technologies, talks in detail about the brand policy , the USP of the brand and the future plans for the new year.
Brand Policy
Promate boasts a diversified product line, including smartphone accessories, IT peripherals, photography enhancements, digital gadgets, and consumer electronics and more. The products are designed by a talented team of industrial designers and engineers, who also meticulously manage the technology to ensure the highest quality, making Promate products distinct in both design and quality. We operate on a “first to market” philosophy, which emphasizes procedural efficiency so we can bring our innovative products to consumers ahead of our competitors.
The combination of all these factors has made us the brand of choice among consumers who recognize the quality of design, engineering, and value. This has been Promate’s mission since our inception in Taipei – Taiwan early 2004, a brainchild of a group of industry leaders working at ASUS, Foxconn, and Pegatron.
Mr. Ramzi Saleh says, “Promate’s commitment to innovation sets us apart. At Promate, we take pride in our well-diversified product portfolio, unique designs, flexible manufacturing capabilities, and reliable after-sale services.”
Innovative Products
Finding a niche in the market or identifying a need and filling the gap is what we do. We have over 1000 products in our portfolio, one of the largest collections for any peripheral vendor. Each product has a purpose, offering an exceptional combination of intuitive function and striking form. Together, these elements form an extraordinary collection of innovation and revolution that define Promate as a Lifestyle brand.
With over 18 years of experience in retail and over 1000 award-winning products, Promate sets itself apart from other companies with a commitment to innovation and constant evolution with the latest technology to target different tiers of the audience with unique needs.
High Quality Manufacturing
Working closely with top technology players, allows us to gain knowledge and develop top-notch products positioning us as first to market brand. In addition to a significant amount of research conducted over the years, Promate also ensures high-quality manufacturing with quality control procedures and can confidently provide a 2-year international warranty.
Promate is committed to innovation and is therefore constantly researching new and upcoming technologies to match expectations.
Changing Trends in UAE market
UAE is a highly developed country that is not only known for its beautiful infrastructure but also its quick adaptability to new technology and innovation. Over the year UAE has shifted more towards Augmented Reality, promotion using online platforms, and a ‘Mobile first’ mindset. Promate is providing customers with the means to expand capabilities through a full portfolio of products such as hubs and power options like wireless chargers, AC/DC adapters, power banks, and other peripherals to keep up with tech-savvy customers who can always stay connected.
Promate is constantly developing new B2B and B2C strategies to keep up with technological advancements and trade activities. Apart from participating in multiple B2B events, Promate also collaborates with other similar businesses for strategic campaigns to promote brand awareness and sales.
Well Defined Channel Programme
Promate is focused on expanding its presence globally through various online and offline channels including building brand awareness and recognition through social media – LinkedIn, Facebook, Instagram, TikTok, YouTube, Twitter, Google ads, SEO marketing, E-newsletters, and e-commerce marketing on platforms such as Amazon, Noon and many more.
We are also promoting our brand through traditional media and channels including our local partners, banners, store branding, roll-up banners, and posters. A 360-integrated campaign is executed to communicate our latest products across multiple points of customer contact.
While concluding Ramzi says, “The brand is currently expanding into one of the world’s fastest-growing economies – India and looking to expand into other developing countries. Promate has a global market presence, predominantly in Asia and Europe. We are the first to enter new and existing categories with certified products. “
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