Expects a huge potential in Make in India and a considerable growth in Mobile Accessories Market in India
Raegr is a brand that is into mobile accessories and aims to become the leader in the charging space by the expansion of its categories & innovation. It has a plethora of mobile accessories -TWS Ear Buds, Bluetooth Headphones, Portable Speakers, Wireless Chargers, and more. The company has wireless technology expertise, deals with trendy consumer electronic products.
We at Mobility had an exclusive interaction with Mr. Ajesh George, Managing Director, RAEGR wherein he shares his views about the company’s future plans and elucidates how it would benefit from “Make in India “.
The Economic Survey 2019-20 has proposed India can create well-paid four crore jobs by 2025 and eight crores by 2030 by integrating “assemble in India for the world” into the government’s Make in India initiative and exporting network products that can give a substantial push to India’s target of becoming a $5 trillion economy.
It is anticipated that the wireless technological standards of the Indian market will match the international standards in the shortest period of time. India shall see considerable growth in Mobile Accessories Market in India and Wireless Technologies shall define the future.
The smartphone industry has definitely seen an upward graph, both mobile phone or smartphone users in India have been actively increasing their exposure to the Internet which will keep the consumption of mobile phone accessories high. Growing smartphone penetration further pushes the Accessories Market in India. After China, India contributes to development of Mobile phone Market globally.
- What are the key products that focused on right now?
We are now focussed on wireless chargers, car chargers and GaN power adapters for mobile phones. Raegr is a young brand from the house of TekkiTake. TekkiTake is owned and operated by Georgian Enterprises and
2. What is your approach to competing in the market?
We try to be the best in the category we deal with. If not we feel we have to revisit our strategy.We believe in local research and development (R&D) center which has already started playing a significant role in customizing products for the local market.
3. What will be the future of Wireless Charger?
The world is rapidly going wireless. Within a span of a few decades, phones and internet became wireless, and now charging has become wireless. Even though wireless charging is still pretty much in its early stages, the technology is anticipated to evolve dramatically over the next few years.
The technology has now found its way into a wide array of practical applications ranging from smartphones and laptops to wearables, kitchen appliances, and even electric vehicles. There are several wireless charging technologies in use today, all aimed at cutting cables.
There will be improvements in the wireless charging speeds in the future. Already few players like Mi and Oneplus have come up proprietory technologies for high speed wireless charging. Once similar advancement comes in Apple and Samsung, there will be a charging revolution.
4. What is the scope of Make in India?
The launch of the ambitious ‘Make in India’ programme in 2014 has given mobile manufacturing the much-needed boost and spurred the mobile device industry towards innovation, building best-in-class manufacturing facilities, skill development and employment.
With the current sentiments again China, Make in India will be beneficial for the brands. However govt should propose tax waivers and incentives for the same. Also they should promote local manufacturing by improving the learning and skill set base.
However, despite the government’s best efforts to encourage manufacturing of mobile devices locally, India still has a long way to go before it becomes a manufacturing powerhouse. The dearth of skilled labour and investments are some of the challenges that are still lacking.
5. What demand trends do you see at present and in near future in India?
With the growth of premium smartphones like Apple and Samsung high end phones, there is an increasing demand for wireless charging.Also when more and more entry level phones adopt wireless charging, it will further increase the demand.
Wireless charging is a reliable, convenient, and safe technology to power and charge electrical devices. In addition, it provides efficient, cost-effective, and safer advantages over the traditional charging systems by eliminating the use of physical connectors and cables. Moreover, it maintains continuous transfer of power to ensure all types of devices (handheld industrial devices, smartphones, heavy-duty equipment, and others) are charged and readily available for use.
6. What is your channel strategy and how do you motivate your channel partners?
We currently are focussed on online marketplaces. The ongoing Covid pandemic also increased the focus further on online. We constantly come with offers and deals for the customers and keep launching new products.
7.What are your future plans and where you want to be in the next 2 years?
We will be expanding into other charging accessories and categories and want to be a leader in the charging space.