Realme announced its strategic association with the Indian e-commerce player Flipkart, to exclusively launch their second model – Realme 2. The budget-friendly smartphone will be launched in India on August 28, 2018 and is expected to offer the first notch screen under a price budget of INR 10K in India.
Born as OPPO’s sub-brand, and now an independent targeted at youth, Realme is an exclusive e-commerce brand with a range of devices that are ‘Made for and in India’. Realme 2’s teasers indicate that the smartphone will be ‘A Notch Above’ the rest in the sub-10k price segment. It will sport a display notch and showcase the brand’s trademark diamond cut designs for the Diamond Red, Black and Blue variants. The phone is also expected to have a horizontally stacked dual rear camera setup and a rear-mounted fingerprint sensor. Realme 2 will also have a more powerful battery. Unlike the 3,410 mAh battery powering its predecessor, the Realme 2 will have a 4,230mAh cell that is more than 20 percent larger.
Speaking on the upcoming launch of the brand, Madhav Seth, Chief Executive Officer, Realme India, said, “At Realme, ‘Power Meets Style’ will always be our product philosophy, and we constantly strive to provide our consumers with best products and services at a surprising price. We have received an overwhelming customer response for our previous launch and are expecting Realme 2 to take it ‘A Notch Above’ with its design and powerful performance capabilities, in a more budget-friendly segment. We are glad to partner with Flipkart for our next launch and hoping to reach out to a wider set of customers through this platform.”
Talking about its partnership with Realme, Ayyappan Rajagopal, Senior Director, Flipkart said “We at Flipkart are excited to launch the new phone from Realme. We truly believe this phone will be a game changer in its segment, bringing with it some top notch specs at an attractive price. At Flipkart, we have always believed in providing the very best selection to our customers at every price point and the new Realme 2 will play a key role in ensuring the same.”