realme, the most popular smartphone brand among Indian youth, has unveiled its three-year strategic plan at MWC 2025, targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at MWC, realme has also announced the global launch of realme 14 Pro Series 5G and unveiled the cutting-edge realme Interchangeable-lens Concept at the show.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Mr. Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Ambitious Goal: Doubling Global User Base in Three Years
realme will accelerate its market advancement in 2025, following its achievement in Q3 and Q4 2024 as one of the fastest-growing smartphone brands in regions such as Spain, Italy, and Mexico. The company aims to pioneer growth in over 100 markets worldwide. Over the next three years, realme aims to double its global user base and establish a strong presence in the mid-to-high-end market.
To achieve this strategic vision, the company has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.
At MWC 2025, realme unveiled the global positioning of its three signature product lineups, each aimed atcreating extraordinary tech experiences that exceed the expectations of young users worldwide. The GT Series, branded as the “Next-Level Performance Flagship with AI,” offers peak performance, exceptional gaming experience, cutting-edge AI technology, and ultra-clear imaging, elevating user experiences to new heights. The Number Series, featuring “Mid-range Performance Benchmark,” seamlessly combines powerful performance, outstanding imaging capabilities, and impressive design, enabling young users to excel in both everyday tasks and gaming. The C Series, positioned as “Better Tech for Youth,” delivers ultra-smooth and durable experiences unmatched in its price segment.
Reaffirming its commitment as an AI popularizer for young people, realme will continue to lead the trend of AI integration in smartphones, elevating mobile AI capabilities and inspire the next generation to explore limitless possibilities of AI. Through its NEXT AI initiative, the brand is committed to providing advanced, accessible and user-friendly technologies in AI imaging, AI efficiency, and AI gaming. Over the next three years, realme plans to deliver 100 million AI smartphones globally. It also promises to provide the segment’s leading chipset experience and massive battery across all product lines, including GT Series, Number Series, C Series and more.
Understands Young Users Better: Thrilling Gaming Partnerships and IP Collaborations
Starting this year, realme is committed to becoming a tech brand that leads in performance, stands out in design, and understands young people better, with multiple impactful initiatives to be rolled out over the next three years.
realme is thrilled to announce its partnership with several top gaming companies to pioneer a new era of gaming in 2025, aspiring to empower young people to be authentic and fearless warriors. The brand will continue to focus its gaming innovations on three core areas: delivering exceptional visuals with high frame rates, ensuring seamless connectivity with ultra-low latency, and crafting immersive, user-centric experiences. realme aims to empower its users with an unparalleled gaming journey that enables them to play with freedom and ease.
Additionally, realme will embark on highly anticipated cross-industry collaborations with iconic IPs. Each year, the brand will collaborate with at least one iconic IP that deeply resonates with the culture and values of global youth, fostering a genuine connection that inspires and engages them.
Later this year, realme will announce two exciting partnerships with leading entertainment and luxury IPs leading to the launch of exclusive limited-edition products that embody the spirit and creativity of these collaborations, setting new standards in the industry.
realme 14 Pro Series: Born to Break Flagship Exclusivity
At MWC 2025, realme also announced the global launch of the realme 14 Pro Series 5G, the world’s first cold-sensitive color-changing smartphone lineup. This series aims to bring flagship features to mid-range devices, achieving breakthroughs in design, imaging, and performance.
In collaboration with Valeur Designers, realme introduced the “Unique Pearl Design” to the 14 Pro Series. Utilizing advanced thermochromic pigments, the realme 14 Pro+ 5G and realme 14 Pro 5G transform from pearl white to vibrant blue at low temperatures, reminiscent of deep-sea creatures. The series’ Suede Grey variant showcases a luxurious vegan suede leather.
Featuring next-generation camera capabilities, the 14 Pro+ stands out as the sole mid-range smartphone with a periscope lens for telephoto shooting. It boasts a 1/2″ Sony IMX882 sensor and 120X SuperZoom, combined with a 50MP Sony IMX896 OIS main camera for DSLR-level clarity. Powered by NEXT AI, the series introduces AI Ultra Clarity 2.0, bringing AI Super-resolution to mid-range devices. Moreover, the series introduces the world’s first MagicGlow Triple Flash, designed for stunning nighttime portraits, transforming into a professional-grade light fill.
The realme 14 Pro Series 5G represents a significant leap in performance, enhancing the user’s experience in work, gaming, and entertainment. The 14 Pro+ is powered by the Qualcomm Snapdragon® 7s Gen 3 5G Platform, while the 14 Pro features the MediaTek Dimensity 7300. The 14 Pro+ delivers an exceptional 120fps for top games. Both models include a 6,000mAh Titan graphite battery, providing 10 hours of gaming and 17 hours of video playback on a single charge. Additionally, the 14 Pro+ boasts a symmetrical quad-curved display with a stunning 93.8% screen-to-body ratio.
Built for durability, the 14 Pro Series holds TÜV Rheinland Rugged Smartphone Certification, with IP69, IP68, and IP66 ratings for dust and water resistance, allowing users to confidently capture underwater moments for an hour without worry.
realme Interchangeable-lens Concept: A Glimpse Into the Future of Imaging
At MWC 2025, realme debuts its groundbreaking Interchangeable-lens Concept, a prototype that challenges the conventions of mobile photography. This visionary device features a 1-inch customized Sony sensor paired with a proprietary lens mount system, enabling users to attach DSLR lenses directly to a smartphone. With two pro-level lenses—73mm portrait and 234mm telephoto—it delivers optical clarity previously unthinkable for mobile devices, from creamy bokeh to lossless 10x zoom.
Though not yet mass-produced, this concept embodies realme’s commitment to pushing boundaries. realme is exploring solutions to industry-wide challenges like sensor size limitations and digital zoom compromises by integrating modular optics with mobile tech.
Alongside the Interchangeable-Lens Concept, realme previews two cutting-edge AI imaging technologies, making photo and video editing much more effortless. AI Voice-based Retoucher allows users to edit photos with just their voice. Users can now just say, “Remove the background,” or “Change the sky to sunset,” or “Add some fireworks in the background” and watch it happen in real-time. AI Video Eraser is another feature that can remove unwanted objects or people from videos with a single tap.
Pricing and Availability
The realme 14 Pro Series 5G, including two groundbreaking smartphones – realme 14 Pro+ 5G & realme 14 Pro 5G, was launched in India in January 2025. The smartphones are available on realme.com, Flipkart & mainline channels.
Availability, pricing, color options, and specifications may vary by region.
Covered By: Mobility India / Realme
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