Wednesday, April 23, 2025

Realme ropes in Bollywood superstar Shah Rukh Khan as its brand ambassador for smartphones

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Realme’s Indian branch announced it has roped in Bollywood superstar Shah Rukh Khan (SRK) as its brand ambassador for the smartphone category. The company said it signed SRK – also referred to as “King Khan” – because he “truly embodies the spirit of Realme with his remarkable journey and charismatic persona” and “represents Realme’s commitment to providing users with a leap-forward experience.”

The five-year-old brand also said that by joining forces with SRK, it is “showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth.”

realme C55, the entry-level champion, is powered by MediaTek Helio G88 Chipset, which helps provide reliable and smooth performance for a seamless user experience. In a number of many firsts, the C55 comes with a primary camera of 64MP, making it the first smartphone in the C-Series to feature the OV64B flagship sensor and also the first to incorporate realme’s exclusive street photography mode, which includes features such as Dynamic Image Snapshot, Street Filter, and 90s Pop Filter. 

Additionally, the realme C55 offers the fastest 33W SUPERVOOC charging solution in its price segment, using high-voltage, low-current charging technology to provide faster charging. The phone can charge to 50% in just 29 minutes and can reach a full charge in 63 minutes. The phone comes with a 17.07cm (6.72”) 90Hz FHD+ display, which is a first in the C-series and the largest 90Hz FHD+ display available in this price segment. Finally, the realme C55 comes with ‘Mini Capsule’, making it the first android/ realme phone to come with  this feature. Once accessed, the mini capsule offers three functional scenarios to users, i.e. charge, data and step notification. The realme C55 democratizes large storage with up to 16GB of dynamic RAM and  incorporates the Sunshower design concept with  several unique design features. 

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