The results of Red Dot Design Award 2020, which has been regarded as “Oscars” in design industry, are officially released. realme X2 Pro, the flagship of the world’s fastest growing smartphone brand realme, became the winner in the Red Dot Award: Product Design 2020. It is the first time that realme wins Red Dot Design Award.
reddot winner 2020: realme X2 Pro Master Edition
The Red Dot Design Award, founded by German Design Council, is the internationally acknowledged global industrial design award with over 60 years history. Moreover, it is also one of the largest-scale, most influential competition and known as the symbol of high-quality design, the work winning the award is considered to be extraordinary.
Deriving from beauty of life, the great masterpiece with leading craftsmanship
realme X2 Pro Master Edition, which is created by realme and the world-renowned industrial design master Naoto Fukasawa, brings extreme aesthetic experiences.
To literally present the seemingly normal elements and express the beauty of life, Invited Design Director of realme Naoto Fukasawa introduces realme X2 Pro Master Edition (Red Brick & Concrete), which gets inspiration from textures of common building materials in life and adored by many users with its tremendous trendsetting design and exquisite craftsmanship.
Besides, in order to realize the exceptionally high standards for processing, realme created its custom RP paint and combined it with industry-leading lacquered glass coating technology. After 32 stages of sanding and testing, the final result is a wonderful frosted touch feeling that brings softness to glass. It also uses the laser technology PicoSure to engrave a fretwork logo on frosted glass and a replica of Naoto Fukasawa’s signature with 100% fidelity—where the finest stroke is just 0.09 mm wide. Thus, the most intricate details are displayed in the most brilliant signature. With exquisite craftsmanship and design, this great masterpiece is born, which has been recognized by the top design award.
realme X2 Pro Master Edition: Red Brick
realme X2 Pro Master Edition: Concrete
realme Master Edition, the significant mark of smartphone design field
The realme Master Edition created by realme and Naoto Fukasawa has integrated the master’s “Unconscious Design” with realme’s “Real Design” by insisting on the concept of beginning from the details of life, always keeping people-oriented, removing redundancy, and returning the design to functionality and simplicity. Every Master Edition embodies the beauty of the details of life. It has set a good example for the industry and will also inspire more designers to create more excellent products.
realme X Master Edition-Onion 2
realme X Master Edition: Onion
realme X Master Edition: Garlic
From realme X Master Edition (Onion & Garlic) inspired by textures of onions and garlics peels, to realme X2 Pro Master Edition (Red Brick & Concrete), and then to realme X50 5G Master Edition (Dot & Line) inspired by dots and lines in modern city life, all of them show the easily ignored beauty in life. There are so many consumers raving about realme Master Editions. What is more, realme X Master Edition has won International CMF Design Supreme Gold Award before.
realme X50 5G Master Edition: Dot
realme X50 5G Master Edition: Line
The pursuit of “Trendsetting Design”, the determination of daring to leap with the young
In 2020, realme will devote itself to building a “Dare to Leap” tech trendsetter brand, breaking the circle, bringing fashionable culture into technology industry and products featuring both “Trendsetting Technology” and “Trendsetting Design” to the young in the world.
At present, realme officially starts to launch the program of “realme Trendsetters” which invites Trendsetter designers, fashionable artists and designers in each area to co-create Tech Trendsetter gadgets together. Moreover, realme has established an internal trendsetting design studio, realme Studio, to assemble top design masters in the industry to bring fashionable and entertaining smartphones and AIoT products to consumers and create Smart Trendsetter Life for the young by integrating with the latest 5G, AI, Imaging and the realme UI with seamless fun.
realme allies with trendsetting masters worldwide to officially establish the “realme Trendsetters” program
realme hopes to co-create the trendsetting future with young people as “Popularizer of Tech Trendsetter Life”, integrates trends with technology and call for the young to break the routines and leap forward together.