Reliance Communications Introduces ‘Joy of Holi’ Offer


Reliance Communications, India’s fully-integrated telecom service provider, today launched its innovative ‘Unimited Plan’ in a new avatar—the ‘Joy of Holi’ offer—with game-changing added data and voice-calling benefits for all new customers. RCOM’s ground-breaking Unlimited Plan, which changed the dynamics of mobile recharges in the country last year, now offers additional data & voice-calling benefits across the 4G, 3G and 2G technology platforms—a first by any Indian telco.

With this launch, all new 4G customers of Reliance Communications will get best-in-industry pricing, with 1GB of data access offered at just Rs 49, while 3GB of data access can be availed for only Rs 149, along with free and unlimited on-net local and STD calls, valid for 28 days. Regardless of the type of Smartphone or feature phone being used, customers will get best-in-class data and voice services without any additional recharge or membership—across 4G, 3G and 2G. Further, given the diverse needs and preferences of customers, RCOM has also announced exciting variants of the plan for its 3G and 2G customers—introducing a competitive 3Goffer of unlimited data access at Rs 99, while unlimited 2G data access will be available for Rs 49.

Announcing the iconic new ‘Joy of Holi’ offer, Gurdeep Singh, Co-CEO, Reliance Communications, and Chief Executive Officer of RCOM’s Consumer Business, said: “At RCOM, we have been overwhelmed by the response that our Unlimited Plan received last year—a validation of our efforts to constantly enhance customer experience and delight. We now take a new leap with additional benefits being offered to our 4G customers, with the ‘Joy of Holi’ offer. Additionally, we still see immense potential in the 3G and 2G markets, which boast of 750 million Smartphones and data-ready feature phones. We have, therefore, customized special offerings in this space as well, with segmented and value-creating propositions.”

RCOM also announced new plans for its 3G and 2G customers in select markets. New 3G customers in Delhi, Mumbai, Kolkata, Himachal Pradesh, Madhya Pradesh, Punjab, Rajasthan and Jammu & Kashmir can now recharge with Rs 99 and get unlimited 3G data, bundled with Rs 20 worth of talk-time. In this plan, voice calls will be charged at 25 paise per miniute with a validity of 28 days.