According to the Counterpoint research India Monthly Smartphone Tracker Feb’26, TECNO has emerged as one of the top three smartphone brands in the ₹25,000–₹30,000 price segment in India. The brand recorded a market share of 12.3% in this category, reflecting its growing presence in the mid-premium segment.
Commenting on this endeavour, Mr. Arijeet Talapatra, CEO, TECNO Mobiles said, “Breaking into the Top 3 in the ₹25,000 to ₹30,000 segment is a strong validation of the direction we have taken with TECNO in India. With POVA Curve 2 5G, we set out to bring a differentiated design led experience combined with powerful performance to young consumers who are ready to move up to the next level of smartphones.
At the same time, our entry into the Top 10 smartphone brands overall reflects the growing strength of TECNO’s portfolio across segments and the trust we are building with consumers across markets.
We see this as an important step in our premiumisation journey, and we remain committed to bringing innovations that truly matter to the next generation of users.”
The ranking highlights TECNO’s continued expansion in a competitive price band, driven by its product portfolio and increasing consumer adoption.
Among its recent offerings in this segment is the POVA CURVE 2 5G, which features a curved design and 5G connectivity, aligning with current consumer preferences for design and performance.
Covered By: Mobility India / Tecno
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