Rise Electronics is one of the leading Manufacturers, Importers, and Wholesalers of Mobile adapters, USB Data cables, Wired earphones, Power banks, and Car Chargers.
In an exclusive interview with Mobility Magazine, Mr. Rajesh Chopra, Technical Expert Rise Electronics shared his views on the significance of high-quality products for growth and to bring in efficiency, boost operations, and priorities and strategies devised to move forward.
How do you aim to capture the market with your products?
We ensure that there is no detrimental effect on quality and functionality of the products. The consumer does not want to compromise on the product quality which won’t give them value for money. Quality is one attribute of our mobile charger and cables range that makes our clients choose our product over varied other products in the market. Our quality control department is headed by a team of quality experts from the domain.
Since we deal with accessories, our focus is to offer the best quality to our customers which matches the quality of the product for which they are purchasing the accessory. Our brand gives the same technical specification that a high-end mobile charger would offer but at an affordable price.
What is Rise Electronics’ position in the market?
We expect to see the market continue its growth trajectory and we are focussed on positioning ourselves well to capitalise on the future growth. We are strengthening our position in the market by providing our customers with the best innovative products in mobile accessory space.
We specialize in the power segment as a 100% Make In India company, our PCB is designed in-house that matches all the parameters of the quality. We did a lot of surveys on the problems related to the chargers manufactured in India and have tried to overcome that by coming up with the best quality chargers at affordable rates for Indian consumers.
What is your brand’s product portfolio?
Our company is manufacturing hands-free, Chargers, Neckbands, Speakers, CCTV Cameras, and a few more products are in the pipeline for which R&D is going on.
Rise Electronics was formed to provide quality-oriented goods that’s why it became a leader in Mobile Accessories and Surveillance in a very short span of time, with over 2000 channel partners in 22 states of India.
What kind of opportunities are available in the market according to you?
India is just in the initial stages of manufacturing right now. Soon, the market will see massive growth in this segment. We are importing less from other countries as the Indian market is becoming self-sufficient.
Now on the demands of people Rise Electronics is entering into the OEM Manufacturing Segment with a slogan of ‘Your Vision, Our Passion’, as the brand is using the latest Modern Technology hence, they are providing high-quality products with the latest design and full-quality control on the production process. Rise Electronics is having SMT and MI facilities at their Manufacturing Plant.
How do you see the market opportunities?
As per Indian norms, standards are very high right now. We are selling good quality products which are at par with international standards. Ours is Make In India brand and we aim to provide quality and durable products to the Indian customers since our customers are ready to pay more in order to get the best quality product.
India is just in the initial stages of manufacturing right now. In the near future, the market will see massive growth in this segment. We are importing less from other countries as the Indian market is becoming self-sufficient.
What message would you like to give to the audience & partners?
Our message is to stay away from inferior quality products, if you’re spending on a high-end gadget then the accessory should match its standard so that you can reap the benefit of the product. All the brands should now strive to manufacture good quality products to gain the trust of valued customers and last longer in the market.
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