Established in 2010 in Delhi, Rise Electronics is one of the leading manufacturers and suppliers of in India. Their productline includes powerbanks, mobile chargers, data cables, DVRs, NVRs, time attendance machines, CCTV cameras, IP cameras, WI-FI cameras, video door phones and power supplies. They also have a sister concern providing mobile accessories under the famous brand name Bluei. In an interaction with Mobility Magazine, Mr Rajesh Chopra, MD of Rise Electronics, shares their company’s policy, strategy, mission and vision.
Mr Rajesh Chopra shares, “We manufacture and supply a wide range of mobile accessories and security products to serve the mobility needs of customers across India. To mention briefly, we manufacture powerbanks in various attractive designs and capacities (from 2000 mAh to 16000 mAh); mobile chargers with smart and efficient circuits for fast charging with multiple varieties; and mobile phone batteries with high capacity & double IC protection that give longer talk-time. We have a wide range of batteries for the bar phones & smart phones.”
India presents a huge scope for Make in India. With the passage of time the R&D has improved significantly and today the manufacturers understand the importance of quality and affordability to make it big in the present set of conditions and competition.
Mr Rajesh Chopra adds, “The Make in India programme is especially important for the economic growth of India as it aims at utilising the existing Indian talent base, creating additional employment opportunities, empowering secondary & tertiary sectors and prevent or minimize the flight of foreign exchange. The programme also aims at improving India’s rank on the Ease of Doing Business index by eliminating the unnecessary laws and regulations, making bureaucratic processes easier, making the government more transparent, responsive and accountable.”
Make in India is a major programme of the Government of India designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build the best-in-class manufacturing infrastructure in the country. Another objective of this initiative is to attract investments from across the globe and strengthen India’s manufacturing sector.
Mr Rajesh Chopra continues, “When it comes to manufacturing smartphones in India, most of the value of components, which from over 80% of the device cost, such as printed circuit boards, chipsets, displays and camera modules are currently sourced from abroad mainly from China. And Indian manufacturing is either minimal or absent for these components, which are designed and made in China or Taiwan. Manufacturing in India is limited to assembly-test-mark-pack facilities.”
Talking about their Make in India plans, Mr Rajesh Chopra observes, “The Prime Minister, Mr Narendra Modi, gave a clarion call for Atmanirbhar Bharat (self-reliant India). It would take another 3-5 years to materialize, but will definitely happen. The quality consciousness, technology and R&D have improved considerably in India in the last few years. Moreover, the government is now giving the best facilities like loans at reasonable prices, land & buildings at concessional rates, etc. We see a great scope for Make in India in the coming years. From our company’s point of view, we want to manufacture Bluetooth speakers, neckband, stereo and audio in the coming times. As for exporting, we are already exporting data cables to Sri Lanka and Bangladesh and we are planning to expand our exports further in future. We are very optimistic that India will become a major self-reliant manufacturing hub and also an export hub in the coming years.”
