Riviera strives every day to bring the most premium quality of mobile phone accessories and consumer electronics. During an exclusive interaction with Mobility Magazine, Dr. Mudit Jain, Founder & Chairman of Riviera, shares his insightful journey, the various strategies undertaken to establish themselves as the leading brand in India.
What inspired the creation of Riviera, and what is the core value?
When we started the mobile and mobile accessory’s market was fairly disorganised. We incepted in 1997, from selling Mobile Phone Accessories compatible with ‘Feature’ phones to manufacturing, marketing and selling the ones compatible with ‘Smart’ phones, it’s been a fulfilling journey.
The idea behind starting ‘Riviera’ was to bring the most cost-effective yet user-friendly and futuristic Mobile Phone Accessories to the common man so that it no longer appears like a far-fetched luxury to him. The creation of Riviera was inspired by the vision to blend elegance, innovation, and superior craftsmanship. Our core value is centered around providing exceptional experiences through high-quality products and services that cater to the refined tastes of our customers. We aim to bring a sense of luxury and comfort to every aspect of life.
How does Riviera differentiate itself from other competitors in terms of customer experience and product/service offerings?
Our strength is binary; firstly, it is the inexhaustible trust of our esteemed customers who have always chosen Riviera for all their consumer electronics’ needs. Secondly, it is the relentless hard work, dedication and creativity of our team that works day in and day out to bring nothing but the best to the table.
Riviera differentiates itself by placing a strong emphasis on personalization and attention to detail. We ensure that every customer interaction is seamless, providing bespoke solutions tailored to individual preferences. Our product and service offerings are designed with a focus on quality, innovation, and exclusivity, ensuring that our customers always receive something unique.
What are some key milestones or achievements that have shaped the growth and reputation of Riviera?
Riviera was the first showroom brand in Karol Bagh, and we have had the first movers’ advantage of manufacturing in India by offering affordable pricing. These instances reflect the industry’s ongoing commitment to blending utility, design, and cutting-edge technology in ways that enrich users’ mobile experiences.
Over the years, Riviera has secured several milestones that have contributed to its growth. Some of these include the successful launch of flagship products that have set industry trends, being the longest surviving Brand of the industry, expanding into international markets and establishing strong partnerships with global stakeholders. Riviera was also recognised as India’s most trusted Brand in the years 2016 and 2017 respectively. These achievements have reinforced our reputation as a leader in the sector.
At Riviera, we evolve each day but our core values remain unchanged. We believe in collective growth and development. Our users and their feedback are the driving force of every action we take and every decision we make.
How does Riviera stay innovative in an ever-changing market, and what new technologies or strategies are being adopted?
As with all of Riviera’s products, they are designed to be both stylish and functional, blending seamlessly into the wearer’s lifestyle.Rivierahas positioned itselfas a value for money brand, emphasizing its design philosophy and the unique experience it offers its consumers.
At Riviera, innovation is at the heart of everything we do. We continuously invest in cutting-edge technologies and embrace modern strategies to stay ahead of market trends. Our team is constantly exploring new materials, sustainable practices, and digital transformations that enhance both product development and customer engagement.
How does Riviera engage with its target audience, and what initiatives are in place to foster customer loyalty?
Riviera engages with its audience through a variety of channels, including personalized marketing campaigns, exclusive events, and social media interactions. We also have a strong loyalty program that rewards returning customers with special offers, early access to new collections, and VIP experiences that foster long-term relationships.
In the premium market, exceptional customer service is essential. Customers expect prompt and efficient support, whether through 24/7 customer service, personalised assistance, or quick resolution of issues. While automated chatbots can handle basic queries, human support is crucial for more complex concerns. Outstanding customer service not only resolves issues effectively but also builds trust, which is vital for long-term loyalty.
What are Riviera’s future goals or upcoming projects, and how do they align with the brand’s long-term vision?
Looking ahead, Riviera is focused on expanding its product line, entering new markets, and further enhancing the customer experience through technological advancements. Our long-term vision is to continue being a trendsetter in the industry while upholding our commitment to quality, innovation, and customer satisfaction. Several exciting projects are in development, and we look forward to unveiling them in the near future.
Our focus is on long-term, high-quality growth, embodying our pledge to transcend boundaries and redefine mainstream mobile accessory experiences. This strategic pivot not only reflects our growth ambitions but also reinforces our dedication to shaping the future of mobile technology.
What role does collaboration and partnerships play in Riviera’s business strategy, and are there any noteworthy alliances in the pipeline?
Collaboration and Partnership form the skeletal of Riviera’s Business Strategy. Be it in terms of partnering with our sales network or with our domestic and international suppliers, we believe no business can succeed in aloofness. In today’s day and age, collaboration even supersedes competition. Given the way market forces are working, no Brand can survive if it only focuses on cut-throat competition and does not pay enough heed to working in collaboration with others. Thus, we have always given a lot of importance to every individual that has been associated with Riviera one way or another. These 27 years have built strong bonds of trust and loyalty between all the stakeholders of our business and ourselves and we hope to cherish these relationships forever.
Covered By: Mobility India / Riviera
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