Incepted in 2004, Robotek Pvt Ltd is a well-known name in the market today and has carved a niche for itself in the industry. Today, Robotek is one of the premier domestic manufacturers and brands that provides Made in India products. Recently, the brand has also started exporting its products to Nepal and Africa countries.
Today, Robotek is one of the largest manufacturers of mobile accessories in India. Mr. Sahil Aggarwal, Director, Robotek, during an interaction with Mobility Magazine, explains how they have been pursuing Make in India program, the strategies they adopted to become an exporter and gives insights into their future plans.
What trends and opportunities do you see in India?
India is a huge market with lot of opportunities for mobile accessories. We are providing a wide array of products like speakers, chargers, smartwatches, etc. Earlier, a lot of companies were dependent on China for the products, but now with the government’s support and encouragement, slowly the dependency on the Chinese materials is decreasing, while at the same time the quality of Made in India is steadily increasing.
Can we expect India to become a global export hub?
India has a lot of potential on account of its cheap labor to evolve into an alternative manufacturing hub to China for mobile phones and accessories and to become a global exporter. We at Robotek are already exporting to Nepal and Africa markets and plan to expand our exports further.
What new products have you launched recently?
Robotek offers high-quality mobile phone accessories ranging from batteries, Bluetooth headphones, power banks, smart chargers, car chargers, earphones, speakers to smart watches. Recently, we launched tower speakers with an inbuilt battery with 30 hours back up. The speakers are Boom Box with a karaoke function. We also launched smartwatches. Most of our products are made in India and we will bring out more Made in India products in future.
How do you see the speaker market in India?
The increased penetration of smartphones, Internet access at lower rates, increased demand for portability and flexibility, and increased rate of technology development and adoption are some of the factors influencing the growth of the speaker market. The market is huge.
What changes have you noticed in the consumer behavior changed over the past 5 years?
The customers of today have become quite quality-sensitive and are more inclined to opt for products that are marked by quality and durability. With most consumers today owning smartphones, they want to listen to music and watch movies and so they want accessories that are affordable with assured quality.
What are the USPs of Robotek and how do you position your brand in the market?
Robotek has already established itself as a leader in providing top class batteries in India. Now, Robotek offers a wide range of mobile accessories ranging from batteries, blue tooth headphones, power banks, smart chargers, car chargers, earphones and Speakers. We do not compromise on quality and most of our products are Make in India.
What message do you want to give to the partners and users?
There is a huge scope for Make in India manufacturers and the government has undertaken a lot of steps to support this mission. Even though there are a few hurdles for manufacturing in India, there is a huge opportunity and in the next few years, India can compete vis-à-vis other countries in the international market. My message is that every brand and company should try to manufacture in India and every customer and business should focus on buying Made in India products and quality products, as far as possible. We should all join hands to develop a strong ecosystem for domestic manufacturing, buying and selling.
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