Samsung Electronics and Orange announced a series of new initiatives that expand their long-term strategic partnership to enhance Samsung Galaxy user experiences across Europe. The two companies will collaborate to reduce waste and extend the lifecycle of mobile devices; implement device and technology testing to prepare for the arrival of 5G standalone; promote the Samsung Galaxy multi-devices experience; and enhance the mobile customer journey with advanced digital services.
Together, the companies are working to reduce the waste attributable to Samsung mobile devices distributed by Orange by extending the lifecycle of a typical product. As part of this agreement, Samsung and Orange are also preparing for the deployment of advanced 5G standalone (SA) services. The collaboration will see the implementation of end-to-end testing of Samsung devices and technology such as network slicing and voice over Orange’s 5G SA test networks. The process will explore new use-cases made possible through 5G SA network capabilities to support both advanced industrial and entertainment-related services.
Samsung and Orange are also strengthening their collaboration to bring a connected experience powered by Samsung Galaxy devices to Orange customers. This multi-device approach will be deployed in Orange stores and online channels to support Orange’s multi-service strategy, delivering an immersive and seamless mobile experience to end users.
Finally, Samsung and Orange will progressively generalize the deployment of eSIM activation to a wider range of Samsung devices connected to Orange networks. This will further simplify their users’ experience and reduce the share of plastic-based SIM cards used across the Orange European footprint.
Philippe Lucas, Executive Vice President, Orange Innovation Devices and Partnerships, Orange, commented, “this partnership closely mirrors Orange’s core priorities, contributing to our goals to move rapidly to fulfill our circular economy ambitions and address consumer and societal demand for sustainable devices by pushing trade-in and refurbishment schemes to extend product lifecycles and reduce waste. Furthermore, our commitment to sustainability will drive innovation, enabling differentiation and ultimately deliver growth, as we respond to evolving customer needs. Our close working relationship with Samsung is a great asset in realizing these ambitions.”
“Samsung is dedicated to innovative, strategic partnerships that enable us to scale positive impact around the world,” said Bryan Choi, Executive Vice President and Head of Strategic Marketing of Mobile eXperience Business, Samsung Electronics. “We are pleased to strengthen our relationship with Orange and see Galaxy devices being recycled and reused in different ways and to help provide a more seamless experience for the Galaxy community.”
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