Samsung expands J series portfolio with Galaxy J7 and Galaxy J5 2016 editions


Samsung India announced the launch of the 2016 editions of its popular Galaxy J7 and Galaxy J5 smartphones, offering consumers more choices in the J series, which is currently India’s largest selling smartphone range.

The 2016 editions of Galaxy J7 and Galaxy J5 better the previous benchmark set by the 2015 editions and elevate the consumer experience to the next level. A new design language with a stylish metal frame and an upgraded display with an ergonomic height-to-width ratio are key changes from the predecessors. The smartphones’ performances have also been enhanced by incorporating better memory specifications. The new devices also include the signature ‘Make for India’ innovations that make J-series the most differentiated offering in the affordable segment.

Samsung Galaxy J series is currently India’s largest selling series of smartphones with 4 models across price points in the affordable segment. Samsung has introduced a host of locally developed innovations as part of their ‘Make for India’ initiative. This includes a cost-effective 4G experience with the innovative Ultra Data Saving (UDS) mode. Developed in Samsung’s R&D centres in India, the UDS feature allows users to save up to 50% mobile data through compression technology and by restricting background data consumption from apps.

Samsung India also launched an industry first S Bike Mode, a dedicated bike mode that lets consumers ‘ride tension free’ while encouraging responsible riding. This was based on the insight that two-wheeler riders receive a lot of unimportant calls and notifications while riding. The S Bike Mode’s urgent call alert system notifies callers through an automated answering machine that the user is riding and is unavailable to take calls. However, callers have the option to press 1 in case the call is urgent. As a safety feature, the in-built motion lock ensures that the rider has to come to a halt before they can answer the call.