Samsung Launches Unique Rotating Lifestyle TV The Sero

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Samsung expanded its lifestyle TV range with the launch of The Sero, the world’s first mobile optimized TV that champions content viewing by rotating between horizontal and vertical orientations at the flick of a button. The Sero will be exclusively available at Reliance Digital stores at a price of INR 124,990.

The new TV is a design testament that caters to consumers who want their gadgets to be unique and stylish yet high on functionality. The Sero is a space-saving and stylish addition to any room’s design. Elegantly minimal with a navy blue stand, it has a 360° clean design. The Sero redefines what a TV screen can do.

The Sero – named for the Korean word for ‘vertical’ – has the ability to pivot between horizontal and vertical orientations just as a user might handle their smartphone or tablet. Geared toward a younger social media generation with an interest in viewing experiences such as the ones found on their mobile devices, The Sero is optimized for social media content, streaming services and gaming. All this is wrapped up with an eye-catching design and innovative user experience formulated after extensive consumer research.

It delivers a mobile-optimized experience while rotating the screen automatically to mirror mobile content. The screen can also be rotated by remote control, voice command and via the SmartThings app.

The Sero comes with uniquely designed 4.1ch 60W Front Firing speakers that deliver an exceptional sound experience. Consumers will be able to amp up the sound for a fully immersive entertainment experience, whether streaming music, mirroring content from smartphones and scrolling through their social media feeds, or watching their favourite shows.

The innovative design has been paired with powerful features to enhance the viewing experience, including Samsung’s industry leading QLED technology. The Sero is designed to adapt to each consumers’ needs, whether for mirroring phone content which can be done simply by tapping your phone on the TV or for transforming movie nights, as it delivers 100% colour volume with over a billion colours and shades for a truly cinematic experience. The Sero also uses AI to upscale content to 4K resolution, so users can stream their favorite content in spectacular detail, regardless of the source.

Not only does The Sero let you enjoy 4K entertainment on TV, it stands out even when it’s not in use. Its unique Portrait Mode lets consumers choose from various stylish vertical backgrounds to enhance their home. The Ambient Mode+ on the TV allows users to display useful information or blend the TV into its surroundings, making the big blank screen a thing of the past.

The Sero is also equipped with other smart features such as Adaptive Picture, Responsive UI, Tap View technology, Active Voice Amplifier (AVA) etc. for an advanced viewing experience.

“With The Sero, we want to tap in to the social media generation. With consumers now using their TVs in different ways than ever before, including scrolling through social media, watching the latest viral videos or binge watching their favorite OTT shows, we wanted to redefine their content viewing experience by moving it to a bigger screen. The Sero has been designed to seamlessly adapt and enhance whatever content the user is watching, bringing in a more optimized experience to consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The Sero will be available in 43-inch screen size and features a contemporary navy-blue bezel design. The lifestyle TV is priced at INR 124,990 and will be available exclusively at Reliance Digital stores. Additionally, consumers can enjoy a host of other benefits like 5% cash back and EMIs as low as INR 1,190. Reliance Digital is also offering gift vouchers from AJIO and Reliance Trends till November 16, 2020 during the on-going “Festival of Electronics” sale that the retailer is running. The Sero will come with a 10-year no screen burn-in warranty, one-year comprehensive warranty and one-year additional warranty on panel.